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Google Expert/Manager - Marketing - Internet/Online/BFS

3.00 to 5.00 Years   Mumbai City   06 Apr, 2023
Zyoin
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Marketing Manager - Google ExpertRole: Google ExpertWe are looking for a highly driven and motivated Google Expert to join us. The successful candidate will be a key member of the Performance Marketing team, responsible for all YouTube, GDN, Search, and UAC campaigns and the success of the channel.Key responsibilities : - Own all Google campaigns across partners and ensure a healthy CAC- Manage multichannel Google campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues - Conduct full analysis of campaign performance, optimizations, issues, etc. - Traffic all creatives into the platform and set up campaigns prior to the launch date - Navigate through the internal system(Tableau) and third-party systems(Appsflyer) to complete monthly billing documentation - Analyze campaign performance and make strategic investment and tactical media optimizations - Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPIs- Work cross-functionally & cross regionally to develop, launch, scale, and track high-impact evergreen and integrated campaigns- Determine areas of opportunity, design experiments & incrementality tests, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention by establishing best practices- Measure, analyze, and report performance of your channel and support management in driving channel mix and budget decisions- Stakeholder management across different countries and teams, striving to develop or further improve processesKey requirements : - Atleast 3 -5 years experience in Paid performance marketing, atleast an year of experience as a Google expert is compulsory- Knowledge of both pixel and mobile app measurement and tracking and the ability to resolve ad operations issues that affect campaign tracking and performance- Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution, and LTV- Hands-on mentality with a big element of ownership, an analytical and structured way of working, and extraordinary logical thinking skills- An understanding of the nuances of both the demand and supply side of a marketplace is also a plus- Verbal & written fluency in English, additional languages is a plusThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
setcpiad operationsdesigncustomer acquisitiontestssupport managementcampaign tracking

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