Head Bra kerting

Job Description

Were hiring dynamic, high energy, innovative, and resourceful leaders to usher in an agile marketing environment. Were making bold, data-driven decisions working on high value projects with speed. If youre creative and entrepreneurial and would like to make a big impact, we are looking for you! If you have proven success in innovation and growth marketing, plus a positive, get things done attitude, you re the one we re looking for!.Responsibilities:Lead the brand marketing department and oversee all brand marketing activities.Lead the brand planning process inclusive of the definition of target consumers and the development of marketing mix and strategies on consumer brand-interactionLead the development and refinement of the brand s messages and creative designs in order to attract potential consumersLead the go-to-market planning and drive cross-functional collaboration within the management and other departmentsLead consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with the external business partners, enabling strong, collaborative working relationshipsMentor key brand marketing personnel, assist in the execution of their duties upon request, ensuring their professional growthEstablish the organizations brand building strategies across all channels in collaboration with the management and the branding team.Develop weekly/monthly/annual brand marketing strategies and monitor the performance of those strategies in order to make necessary updates and improvements.Create messaging strategies for key segments and provide junior brand marketing personnel with necessary brand and communications assets.Manage and maintain program specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments.Manages the forecast and revenue delivery for the business s product through monitoring performance and availing transparent weekly/monthly/annual reporting to the management and relevant stakeholders on the performance of brand marketing program initiatives, their progress, and results.Formulate of new brand strategies, improvement of existing brand strategies, and the capitalization of the brand on any emergent opportunities.Partner with the Sales department for the purpose of creating brand demand and marketing plans.Work with external consumer insight organizations in identifying suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market in terms acquisition and retention.Partner with key marketing department teams in the development and management of consumer and potential-consumer messaging.Partner with the IT department, online managers, and other marketing department teams in the development, deployment, and enhancement of strategies across the program website, digital and social media, email campaigns, SEO/SEM etc.Head the PR for the organisation and spokespersons in order to gain traction in media outlets that play a major role in furthering brand awareness efforts.Keeping up with and understanding industry best practices and emerging strategies that will keep the brand marketing up to date and ensure the business a competitive edge in brand awareness, consumer acquisition, and retention.Developing new creative, innovative, and out-of-the-box approaches in applying the organizations vision to consumersRecruitmentWork closely with the HR department in the development of effective recruitment approaches specific to the brand marketing department in order to guarantee skilled and efficient personnel for the brand marketing department, which will lead to smooth, effective, and efficient performance of duties within the department.Define the departmental vision and instills it in all levels of the brand marketing department to make up part of the working culture.Skills :8+ years of marketing experience with at least 4 years of exp. as a leaderProficient in understanding various marketing channelsExceptional ROI-tracking skills, able to prove what is or isn t working nad strong analytical skillsExcellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties and great conflict management skills.MBA in Marketing from Top B-Schools across the globe.Psst tips on how you can beat the competition:Be self-driven/quick starterHave an ownership mindsetAggressively drive and deliver results,

Keyskills :
stockmarket socialmedia marketingmix brandbuilding onlinetrading brandplanning brandmarketing brandawareness publicrelations randingidentitymarketing