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Head - D2C Business Marketing (3-6 yrs)

1.00 to 3.00 Years   Mumbai City   22 Feb, 2022
Work Eagle
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    Company - Open Secret (Remotely working)About Open Secret:Open Secret is one of the fastest growing F&B brands with a vision to make every Indian family snack better. Powered by a strong operating team of strategists and marketers from Harvard Business School, IIM, and IIT with 40+ years of collective FMCG experience and backed by the strongest set of mentors - Sixth Sense, Matrix, Vijay Shekhar Sharma, Kunal Bahl, Rohit Bansal, and Vivek Gambhir.The goal is to become the most preferred snacking platform for families by un-junking their favourite snacks. Open Secret is currently available through their website at https://opensecret.in, multiple ecommerce platforms, and across offline stores Pan India where they sell their entire range of un-junked snacks including; Nutty Cookies, Nutty Chips, Flavoured Nuts, Nutty Shake Mixes, Nutty Spreads, Chocolates, Cereals etc Head of D2C BusinessRockstar performance marketing expert who can scale our D2C business with organic and inorganic initiatives at the lowest CAC possible. Identifying the platform strategy for different clusters of customers. Would be responsible for leading customer acquisition and retention across all channels. Required Skills:- Minimum 1-3 years of relevant experience- Experience in the development, implementation, monitoring, tracking of digital marketing campaigns on various platforms - Facebook, Instagram, Google and Quora etc- Manage Search Engine Optimization (SEO), AdWords marketing, to increase organic search visibility and ranking.- Supporting Communications team to manage website content to ensure a best in class customer experience- Strong Data analytics- Expertise with product funnel optimization is a must.- Drive key metrics by ruthlessly focusing on high-ROI opportunities- Manage day - to - day execution and optimization of marketing campaigns consisting of email flows and web page builds- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion,

Keyskills :
seokey performance indicatorssearch engineorganic searchdigital marketingmarketing campaignsfunnel optimizationcustomer acquisition

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