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Head - Sales & Marketing - FMCD

17.00 to 22.00 Years   Mumbai City   26 Jul, 2022
Vito India
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    - Develop a robust business strategy for the B2C vertical of the business.- Analyse competition - online and offline and conduct global benchmarking at the product and the solution level and feed the information into the strategic planning process.- Be the champion of the customers voice, using formal, structured sources of consumer insights, in the strategic planning process.- Develop strategy for increasing addressable market size- Consequently, frame relevant business objectives such as:- Revenue and profitability of each of the brands- Revenue per salesperson, per geography, per type of channel and per product- Market penetration in each of the relevant markets- Market share by towns, by brands, by Line of Business (storage furniture, kitchen)- Working Capital Management with emphasis on inventory levels per warehouse & overall Vitality (Share of new products in total revenue)- Brand metrics - awareness, consideration, preference, advocacy and associations- Profitability (EBITDA and EBT as a percentage of revenue) for each of the brands- Channel metrics - reach, extraction, sales per square feet, same-store sales growth, etc.- Develop a granular strategy execution plan and monitor the same to drive results on the relevant business - Minimum 20 years of work experience with proven expertise in the management of product portfolio, brands and channels at a senior management level- Candidates with experience of product life-cycle management and retail operations and capability to handle start-up brands and large retail operations in a competitive environment.- Should have experience in handling senior positions in consumer marketing with experience in brand management, brand development, a proven track record in driving revenues and profits using innovation besides experience to Sales and Sales force management,

Keyskills :
working capital managementsales growthmarket sharedrive resultsworking capitalbrand managementretail operations

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