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Hire post for Principal - Ads Strategy, Prime Video

3.00 to 4.00 Years   Mumbai City   05 Jul, 2023
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    1. Drive inputs within Prime Video across teams & enable Ad Sales team in defining the Prime Video Ads narrative/positioning across reach, targeting & why Advertisers should partner with us2. Influence & guide Pricing and Packaging on Prime Video Ads as the Supply side owner & influence monetization growth via support to Amazon Ads team3. Partner with Ads team to meet strategic advertisers , media agencies where needed, as the voice / representative of Prime Video4. Lead ideation, conceptualizing and implementation of Brand Integration and Product placement opportunities for strategic advertisers5. Lead initiatives on defining our targeting capabilities , measurement and reporting practices, CX policies and tenets on Ads6. Collaborate with Ads team on GTM strategy and own mechanisms to inspect and audit performance/requirements on an ongoing basis .7. Provide thought leadership to drive the annual planning process for Ads monetizationKey job responsibilities1. Drive inputs within PV across teams & enable Ad Sales team in defining the Prime Video Ads narrative/positioning across reach, targeting & why Advertisers should partner with us2. Influence & guide Pricing and Packaging on PV Ads as the Supply side owner & influence monetization growth via support to Amazon Ads team3. Partner with Ads team to meet strategic advertisers , media agencies where needed, as the voice / representative of Prime Video4. Lead ideation, conceptualizing and implementation of Brand Integration and Product placement opportunities for strategic advertisers5. Lead initiatives on defining our targeting capabilities , measurement and reporting practices, CX policies and tenets on Ads6. Collaborate with Ads team on GTM strategy and own mechanisms to inspect and audit performance/requirements on an ongoing basis .7. Provide thought leadership to drive the annual planning process for Ads monetization,
    • 10+ years of professional non-internship marketing experience
    • Experience using data and metrics to drive improvements
    • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
    • Experience building, executing and scaling cross-functional marketing programs
    • Experience driving direction and alignment with cross-functional teams
    • Experience communicating results to stakeholders
    • Experience guiding creative input, development and execution from concept to completion
    • MBA from a reputed institution with 10+ years experience with last 3-4 years in senior leadership position in a relevant Ad-strategy / advertising led function.
    • Highly Analytical, Problem Solving & someone who is comfortable with ambiguity
    • A proven track record of building a new business , strategic acumen with a high Bias for Action and Think Big attitude
    • Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance
    • Digital advertising experience managing large clients
    • Experience at building teams, ideally with a focus that includes sales and go-to-market strategy
    • Experience in doing similar role across TV or OTT player

Keyskills :
bias for actionannual planningthought leadershipbrandsalesvideoproblem solving

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