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Jr . ORM Executive

0.00 to 2.00 Years   Mumbai City   11 Apr, 2020
WATMedia Pvt Ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedia / Dotcom / Entertainment
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Job Description

  • A Jr. ORM Executive is responsible to monitor, connect, converse, engage and enhance brand s online reputation.Be a representative of WATConsult, aids its clients by acting as a central point of contact for leveraging brand s online reputation; to support various objectives for reputation, branding and audience engagement.
  • Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible
  • Connect, converse and engage with the target audience on digital platforms across, on behalf of the brand thereby attending response management
  • Promptly respond to negative comments, feedbacks, redressing complaints within client s specified turn-around time thus making the user journey with the brand worthwhile
  • Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by changing the perception of people online
  • Acknowledging compliments showcasing the same on brand social media pages
  • Effectively identifying and utilising social listening tools for response management
  • Sharing the brand comments on real-time basis with the respective brand associates/managers
  • Categorise data, prepare and share reports depicting an overview of the brands performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully
  • Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience by collecting, collating and sharing insights through analysis of incoming audience s comments, conversations, complaints and feedbacks about the brand
  • Recommending suggestions for improvements by preparing presentation reports over conversations analysed through tool comprising the below:
  • What are people talking the most about the brand- sentiment summary
  • Which social platform or a blog or a review site has received the maximum buzz in terms of people talking
  • Any specific enhancement people want from the brand
  • Any particular aspect of existing customers dislike about the brand
  • Which particular state or region from where conversations are highest or lowest
  • Giving a way forward strategy and providing a new direction to the brand for making the consumer experience better
  • Benchmarking our brand against competition on the same metrics
  • Maintain and circulate daily, weekly and monthly ORM reports to internal departments for their information and further action
  • Assist in new benchmarks within social car
QUALIFICATIONS REQUISITE
  • Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
  • Certification in Digital Media / SEO / SEM / Ecommerce will be added honours
  • 0-2 years of work experience with a brand, digital / social / advertising / creative / media agency
TECHNICAL SKILLS REQUISITE
  • Professional-level proficiency in English, excellent written oral communication, MS-Excel skills
  • Good knowledge of Social Media Channels, Digital Media and Online Reputation management is a must
  • Basic knowledge of social media/digital listening tools like Hootsuite Insights, etc.
  • Must be informed and active follower of social and digital space trends and activity and possess a keen eye for detail
BEHAVIOURAL SKILLS REQUISITE
  • Enthusiastic and eager to learn and explore various facets of the job, new-age digital advertising
  • Must be able to perform and be collaborative under pressure situations and tight deadlines
  • Must be adept to working in a dynamic team structure
,

Keyskills :
onlinereputationmanagement socialmedia digitalmedia mediamarketing brandawareness targetaudience technicalskills sociallistening behaviouralskills oralcommunication digitaladvertising reputationmanagement marketingcommunication seo sem orm

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