Junior Associate Campaign Operator

Job Description

Design, develop, test, deploy, and monitor campaigns using the Adobe Campaign Management tool.Collaborate with MCRM PM (in-market MCRM Project Management resources) to clarify requirements, ensure campaign built to meet business outcomes by reviewing campaign build and testing trigger events.Raise issues and/or improvement opportunities to the Campaign Operations Team LeadCollaborate regularly with the Email/Content Build Team, Systems Team, Reporting Team, and eMail PMs to ensure all tasks related to a campaign are thoroughly thought through during the campaign life cycle; including monitoring for ongoing campaignsJob DescriptionRole and Responsibilities

• Build in accordance with the Campaign Business Requirements (include html coding for dynamic content): Build a campaign in the tool based on BRD (Business Requirements Document).
• Provider will develop code in HTML to work around any tool limitations on setting up dynamic content campaigns in accordance with AstraZeneca standards and guidelines
• Build and Deploy in accordance with the Campaign Business Requirements Build a list in the tool based on BRD that includes appropriate local market suppressions.
• Segmentation Lite: HCP or consumer group segmentation based on simple business requirements Basic, (for clarity, demonstrating existing customer attributes), e.g. generate list of HCP based on specialty and zip code grouping
• Asset Link / Metadata Testing: Ability to test accuracy of links and metadata in campaigns, particularly when integrated with 3rd party vendors or sites
• Capture meta-data generated by tool (e.g. campaign ID Manage) and provide campaign level meta-data to integration partners (AstraZeneca 3rd party vendors)
• Campaign Workflow Test & Approval: Test campaign accuracy per agreed metric before deployment and provide test results for Market approval. Provider will conduct appropriate testing based on the complexity of the Campaign which will minimally include a test checklist
• Assist, and where appropriate resolve campaign issues
• Generate target list pulls upon request
• Execution - Run the campaign execution tool, send the campaign through identified channels and create post campaign logs.
• Campaign Deployment, Monitoring & Auditing: Deploy campaigns and monitor status of a deployment. Provide ongoing internal quality assurance audits to map campaigns against requirements and monitor against expected results on a frequency determined by the campaign frequency
• Execution of Adobe strategy for drip Email IP Reputation Impact testing through review and monitoring (for example: throttling of an email population into smaller components)
• Content Deployment: deploy campaign content as detailed in the Campaign Plan
• Attend Omnichannel campaign Customer Experience New Demand Assessments to review User Stories and discuss User journeys, channels, vendors, badges, integrations and activations.
• Attend relevant IT (OMNI, MAD and OPEN) sprint demos to manage campaign delivery expectations.
• Comprehend Tealium data load process and storage retention procedures. Manage data requests for omnichannel targeting and stitching

Essential Skills and experience

• 3 to 5 years of experience in campaign development using Adobe Campaign/Neolane
• Experience in gathering and documenting requirements for marketing applications
• Full life cycle implementation experience using various SDLC methodologies
• Excellent communication skills in both verbal and written English
• Strong customer service focus
• Engaging and friendly personality
• Collaborative, flexible and a great teammate

Desirable Skills and experience

• Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns
• Experience with technologies and processes for content management systems, digital asset management software, web content management
• Experience with technologies and processes for mobile and social media technologies, solutions, and strategies
• Experience with marketing customer data models

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Keyskills :
qualitydigital asset management web contentasset management user storiescontent management systems customer servicesocial media