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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Aviation / Airline |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Carry out SMS campaigns for advertisements of Kesari for advertising campaigns, promotions, events and public relationship. Interact with merchandising team for merchandising of product to encourage the sales through corporate gifts, umbrella, kits etc. Take responsibility to promote new products and new markets. Innovating new ideas for future marketing project and how to sell tours without discount price with new creative technologies and ideas. Maintain personal networks participating in professional organizations and exploring opportunities to add value to the organization. To do major joint promotion for the respective sector / brand / region Monitor respective Brands/ sectors/ regions-by measuring the costs per booking. Conduct Business analytics, SWOT analysis, and review of profitability of marketing campaigns. Also undertake Competitor analysis to understand products launched by them, similar products which will affect our product, marketing strategies adopted by them, etc. Study the Brand Loyalty of the customers to understand the customer response to our products and services, through analyzing repurchase and word of mouth. Set targets for promoting the brands of Kesari. To make elaborate promotions plans in order to meet the targets. Identify audience for various brands and methods/ tools to promote the brands. Prepare checklist for promotions to maintain a complete data and have proper check for type of promotional tools used, kind of strategy adopted. Get the checklists filled on timely basis. Make a list of all the promotional items planned and implemented and its effectiveness. To take part in the brain storming session and put forward innovating ideas for advertisements, overall campaigns, promotional activities, events for promotion and matters related to the public relationship. Provide complete assistance in promotional activities of the product. Coordinate in Kesari ads for execution of promotion of leaflets, brochures and all other promotional tools. Checking all branding standards set for Kesari brands e.g. size of logo, positioning on the page, address panel etc.,
Keyskills :
sales customerrelations sla quality coaching adobecreativesuite swotanalysis brandloyalty corporategifts productmarketing businessanalytics competitoranalysis publicrelationship marketingcampaigns messagingplatforms productdifferentiation