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Key Account Manager Modern Trade (FMCG), Mumbai

3.00 to 6.00 Years   Mumbai City   12 Apr, 2024
Talent Leads HR Solutions Pvt Ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryRs 20 - 28 Lakh/Yr
IndustryFMCG / F&B
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    The Key Account Manager is responsible for the sales performance of Modern Trade Channel. He/she willplay a key role in delivering the overall Modern Trade objectives, managing key National chains and largeRegional chains, strategizing/executing shopper activities to drive sales in accordance with the companiespolicies and strategies.Strategic Annual Joint Business plans for the defined Modern Retail Chains, National/Regional1. Develop strategic tie up with the sharply defined Terms of Trade (TOT)
    • Develop monthly/Quarterly activity calendar for the respective Chain
    • Identifying issues and the opportunities at Brand/Category level looking at internal and externaltrends.
    • Achieve Annual budgets
    2. Marketing Co-ordination:
    • To work coactively with all Brand Management Team to develop Shopper awareness /image /preference by Executing Planned Shopper activations & Events @ POPs to drive higher off takes.
    • To work with the Product management team to proactively activate listing process with thechains/Customers
    • To monitor category/brand performance at Chain/format level and device programs to gain Market Share
    3. POP Execution and Shopper Activation:
    • Continuous focus on increasing availability of our Products and increase shelf space
    • Implementing shopper programs and Visibility drives
    • Monitoring all key brand Activities.
    • DSR effectiveness in terms of key activities/programs
    4. Managing Customer
    • Providing Excellent service to the customer as per TOT
    • Building relationship with the key category captains of the chains
    • To review brand and customer performance at quarterly level and agree actions
    5. Financial Responsibility
    • Operate/ Achieve Channel Costs as budgeted for the year
    • Documentation And Prior Approval Of All TOTs (Terms of Trade) for audit purposes
    • Settling Customer Claims within stipulated timeframe
    • Collecting Nil Claim Certificates (NCC) from the Customers on a quarterly basis
    Requirements:Need to have min 5-8 years of experience of full-fledged Key Accounts Modern Tradehandling experience at National Accounts level.Premier b School 2017,2018, 2019, 2020 batch

Keyskills :
kammodern tradekey accounts

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