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Lead , Product Marketing

4.00 to 6.00 Years   Mumbai City   19 Nov, 2020
Haptik, Inc
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

  • Own and define the messaging and product positioning for Haptik s enterprise products and solutions across markets
  • Develop strong benefits-focused communication together with customer success and product managers
  • Run GTM initiatives for all market launches and product releases
  • Own marketing initiatives such as whitepapers, webinars, product videos, etc.
  • Enable sales teams with all collateral requirements including sales decks, battlecards, trainings, one pagers, case studies, etc
  • Define the pricing and customer segmentation strategy for all the markets Haptik operates in.
  • Continuously do market gap analysis and competitive benchmarking to righly position Haptik s products and solutions
  • Be the expert internally of the pulse of the market through detailed industry insight into current and future trends as well as a deep understanding of the customer
Requirements
  • 4-6 years of experience in Product Marketing, in a B2B software / SAAS company
  • Bachelors / Master s Degree in Engineering from a Tier 1 institute like IIT, BIT, NIT, etc. or US/UK
  • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Experience in executing a range of GTM programs including, webinars, trade shows, social media, content marketing, etc.
  • Experience working in startups or successful entrepreneurial adventures would be an added advantage
  • Strong problem solving and analytical skills
  • Self-driven, Multi-tasker, Comfortable with a fast-paced, always-on, highly ambiguous environment
,

Keyskills :
future trendscustomer segmentation strategycontent marketingcompetitive analysisproduct positioningtrade showsproduct differentiationproduct marketinganalytical skillssocial mediacustomer researchcustomer segmentationb2b softwaremarketing ini

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