Manager, Brand & Marketing

Job Description

*Role Responsibilities Strategy
• Determine and formulate marketing and communication strategies for Standard Chartered Malaysia, working closely with the Consumer, Private and Business Banking (CPBB) Head and respective CPBB business units to ensure alignment of business goals and agendas
• Managing and bringing together creative expertise from creative agencies, event organisers, media house and/or media owners to deliver holistic and integrated communication strategies and approaches.
• Contribute to overall Corporate Affairs and Brand & Marketing (CABM) visions and priorities.
Business (Strategic Marketing & Marcom Management)
• Design and execute campaign communication strategies to meet CPBB Banking needs
• Use consumer, competitor and research insights to provide thought leadership to formulation of marketing strategy that supports Malaysia s brand & marketing and business strategy
• Develop, socialise and implement the annual marketing plan/calendar
• Project manage enterprise marketing campaigns and programs to include Global and Regional sponsorships
• Drive digital marketing awareness with the Product and Segment teams using existing digital platforms
• Forecast, measure and report on all marketing activity results within agreed deadlines
• Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes
• Lead the delivery of marketing activities in a framework that ensure they are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall Standard Chartered brand positioning through consistency in tone, manner, look and feel.
Processes
• Ensure adherence to standard operating procedures and guidelines
• Manage operational risk standards assigned
• Proactively manage advertising and media agencies
• Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational
People and Talent
• Cultivate teamwork and promote multi-tasking within the team
• Assess and measure the team s activities to ensure alignment with plans, forecasts and capacity models
Risk Management
• Demonstrate shift towards anticipation of risk
• Proactively identify and mitigate in-country risk issues and ensure that they are reported/escalated in line with Group and local policies and procedures in a timely manner
Governance
• Accountability for CPBB marketing budgets and marketing performance
• Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Corporate Affairs and Brand & Marketing team
Regulatory & Business Conduct *
• Display exemplary conduct and live by the Group s Values and Code of Conduct .
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Achieve the outcomes set out in the Bank s Conduct Principles : [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.]
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders * Internal in country
• Consumer, Private and Business Banking (CPBB) Banking Head
• CPBB team
• Saadiq Islamic banking team
• Legal and Conduct, Financial Crime and Compliance (CFCC)
• Finance
Internal regional/group
• Regional/Group CABM team
External
• Advertising agencies
• Media house and owners
• Digital agency
• Event organizers, vendors and suppliers
Qualifications * Functional
• At least 3 years of Brand & Marketing experience
• Relevant tertiary qualifications
• Strong business/product knowledge and sufficient expertise to command respect and credibility with senior stakeholders
• Strong analytics and portfolio management experience
• Strong digital marketing and communications experience
About Standard Chartered Were an international bank, nimble enough to act, big enough for impact. For more than 160 years, weve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If youre looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we cant wait to see the talents you can bring us. Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, youll see how we value difference and advocate inclusion. Together we:
• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role youve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.Visit our careers website www.sc.com/careers ,

Keyskills :
marketing campaignsportfolio managementcode of conduct