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Manager - Campaign Analytics - Life Insurance

3.00 to 6.00 Years   Mumbai City   08 Nov, 2022
Serving Skill
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaStatistics / Analytics
EmploymentTypeFull-time

Job Description

    Campaign Analytics Manager - Life InsuranceJob Role :- Drive insight driven customer engagement to deliver business through application of analytics /analytical Martech platforms- Data mine the business portfolio and arrive a data driven strategy for business objectives- Design an analytical customer engagement strategy (campaigns) through available analytical platforms- Achieve campaign business targets through direct-to-customer campaigns & channel campaigns- Engage with Analytics to form differential strategies basis type of industry & nature of entity- Design the implementation docket and release to all stakeholders for implementation of customer engagement/upsell/X-sell initiatives- Measure periodic interim and end campaign KPI performance and alter strategy to improve the effectiveness- Meet/exceed business objectives through design of experiments (DOE- s)- Interact with data scientists for building analytical solutions towards objective of analytical business delivery. Interact with internal and external technology stakeholders for analytical business delivery.- Strong communication skills for effective interaction with business stakeholdersJob Requirement :- MBA is desired with flair for business and analytics- Be a critical thinker with strong problem-solving skills.- Candidate must have excellent organizational skills, be level-headed, have good interpersonal skills- Numerical skills - You will need to acquire data and use it to target selected groups, as well as analyses the success or otherwise of campaigns.- Individuals with competency in data and analytics with strong business drive- Highly logical individuals with appreciation of emerging analytical and marketing technologies- Strong communication skills to effective interaction with business stakeholders- Advanced presentation and write-up skillsExperience : 3- 6 yearsLocation : Mumbai,

Keyskills :
design of experimentscustomer engagementkpidesignbusinessstrategymarketinginsuranceanalyticsportfoliocampaignsnumericalanalyticalengagement

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