Manager - Category Marketing - eCommerce

2.00 to 7.00 Years Mumbai City 31 Jul, 2023

Job Location	Mumbai City
Education	Not Mentioned
Salary	Not Disclosed
Industry	Recruitment Services
Functional Area	General / Other SoftwareSales / BD
EmploymentType	Full-time

Job Description

Job Profile :- P&L Management: Own the D2C P&L and responsible for Topline and Bottomline delivery- Customer Acquisition: Drive acquisition for the channel at a cost benchmark, by working closely with the Performance Marketing team- CRM: Working closely with the CRM lead, to define cohorts, consumer journeys and communication plans- Sampling programs: Drive specific sampling programs for new and repeat customers to drive higher LTV- Demand and Inventory Planning: Working with cross-functional teams for demand & forecast planning- Portfolio Planning: Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio- Product Marketing: Working closely with the Tech team, to understand consumer journeys, pain points and creating interventions to correct and improve conversions- Merchandising and Promotions: Design promotional campaigns, integrate with the right merchandising and creatives on the website, along with specific NPDs like Combos, Festive Kits etc- Coordinate with internal teams: Marketing, R&D, Production, E-Commerce, Operations to ensure smooth functioning of the category,

Keyskills :
d2cpromotional campaignsdesignbrandsamplingperformancedemandmarketing

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Manager - Category Marketing - eCommerce

Job Description

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