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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Manufacturing |
| Functional Area | Operations Management / Process Analysis |
| EmploymentType | Full-time |
Manage research requirements for both the Personal and Commercial range of products. These include annual brand tracks, product pre-launch clinics, post launch product studies, advertising forced exposure tests, customer satisfaction studies, Acceptor Rejector / Lost sales research etc. Develop a rich data bank of consumer insights for both Personal & Commercial segments.Job Profile:- Prepare research briefs in consultation with brand managers- Recommend the appropriate agency partner for research projects based on relevant experience and cost efficiencies- Understand research requirements & propose the optimum research methodology in consultation with the research agency- Recommend action plans for the brand post completion of the research along with the brand manager- Manage internal online and telephonic satisfaction surveys for loyalty programs, events, etc.- Coordinate with the Corporate team to facilitate the annual CaPS study for all brands- Participate in & guide consumer insighting activities within the brand team- Conduct learning sessions on research within the brand team- Manage relationships with external agency partners- Knowledge of conducting Auto clinics on new products under developmentFunctional Skills :- Excellent knowledge of both Quantitative & Qualitative research techniques- Analytical bend of mindBusiness focus- Good knowledge of automotive industry will be a Big Plus- Strong negotiation skillsPlanning Skills- Ensures alignment of all internal and external stakeholders- Strong systems and process orientationNetworking & Influencing skills- Interpersonal skills Confident, and have ability to relate with people- High on initiative & advocacyLeadership Skills- Gives/sets clear direction as voice of the consumer- Has visible energy and is able to charge/enthuse people around him.,
Keyskills :
sales researchloyalty programs equipment supplyconsumer insights research projectskol identification qualitative researchinterpe