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Manager - CRM Marketing - FMCG - IIT/NIT/BITS/VIT

3.00 to 5.00 Years   Mumbai City   13 Mar, 2023
Techno Science
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Purpose Why does it exist We are building a high performing team which aspires to be the best in the industry. As a part of this team, you will be responsible for delivering an unparalleled customer experience which serves as a source of competitive advantageKey Performance Indicators1. Improve LTV 2. Improve retention rate3. Deliver best-in-class customer experienceKey Responsibilities1. Manage and build overall email, SMS and other CRM channel marketing strategy2. Collect and analyse customer, marketing and website behaviour data3. Segment lists based on behaviors such as past email engagement and website interactions4. Expanding the customer base by upselling and cross-selling5. Test email and SMS campaigns, analyse key metrics, and identify opportunities to increase campaign performance6. Create dashboards, data visualizations, and campaign and website performance reports7. Keep marketing and digital commerce team up-to-date on current campaigns, informing them on what parts of our CRM strategy is working including creatives, segments and communications8. Conduct competitor analysis and study market trends to develop marketing strategiesExperience & QualificationPreferred: 4+ year of relevant experience working with an ecommerce company in a similar role, IIT/NIT/BITS/VITMandatory: 3+ year of relevant experience, engineering backgroundThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
key metricscrm strategychannel marketingcompetitor analysiscustomer experiencemarket trendsanalysis

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