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Manager- Grp. Communications

6.00 to 10.00 Years   Mumbai City   22 Dec, 2022
Mahindra business & consulting services pvt ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    KEY RESPONSIBILITIES AND ACCOUNTABILITIES OF THE ROLEInternal communications & Planning - Understand the Group philosophy, business objectives and associated brand messages - Create a robust annual content calendar for internal audiences using available and new channels such e-newsletters, newsroom, website, vlogs, podcasts etc. - Create Group level guidelines for internal communications and ensure quality, consistency and impact of messaging - Track best practices in the content space and implement to increase effectivenessCOMMUNICATION TOOLS MANAGEMENT- Create & implement new tools and channels to improve distribution and effectiveness of messaging and narrative - Maximize reach of all the existing tools including newsletters, newsroom, website, emailers, social media, etc. - Keep abreast of emerging communication tools and technologies; Educate stakeholders on effectiveness / relevance of tools / technologies and build buy-in for investment / adoption - Manage external agencies for content creation, back-end management of distribution channels, developing and improving UI, etc.CONTENT CREATION & MANAGEMENT- Understand content strategy across the group - Build synergy between the internal communication platforms so as to repurpose / amplify suitable content in order to build advocacy - Develop regular communication strategies and interventions, like experiential programs , and measure their efficacy for achievement against plan - Research, write and edit content as per target audiences and identified themes; Work with agencies for creation of content regarding specific communication programs / campaigns - Drive the creation of a Knowledge management & Digital archives system that maintains a central and searchable repository of contentCAMPAIGN MANAGEMENT - Internal Communication- Provide strategic counsel around content creation for all group level campaigns; Create engagement through the campaigns with internal and external stakeholders - Strive to generate high quality stories around Mahindra Rise through all stakeholders that can be leveraged and amplified across the Group - Create listening posts; Activate and manage Internal Communications Council - Oversee pre-during-post campaign listening and analytics; Share insights and iterate on content strategy based on user behavior to drive behaviors that address real business needs - Devise suitable metrics to measure the response to and recall for the campaignKNOWLEDGE AND SKILLSEducation Qualifications: Post Graduate in English / JournalismExperience: 6- 10 years of relevant work experience in internal communicationsFunctional skills required to execute the role: - Stakeholder management - Internal Communications - Measurement & Impact - Content creationBehavioral Competencies required Leadership through sustainability - Customer focus - Result orientation with execution excellenceKEY INTERACTIONS Internal:-Group Communications Leader-Group Corporate Function-Corporate Brand team-Internal Communications TeamExternal-Content agencies-Campaign management companies,

Keyskills :
social mediacontent strategycontent creationexternal agencies

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