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Manager - Performance Marketing - Media

5.00 to 8.00 Years   Mumbai City   06 Apr, 2023
Zyoin
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Core Responsibilities :- Driven by numbers and bring actionable insights to the table to grow traffic by integrating diverse data from multiple sources and communicate the same to the leadership team- Deep understanding of business models, monetization strategies and end marketing goals- You can collaborate with the creative, tech, business development data team to build effective products as per the market need and effectively map them to the target audience- Your key responsibility is to achieve periodic performance marketing goals at an optimal cost across multiple sources Search, Display, Social, Native, Programmatic and Affiliate platforms- Lead performance marketing strategy with direct responsibility for strategizing all aspects of digital campaigns campaign conceptualization, to research, account structuring, Ad Rank improvisations, conversion funnel optimization Reporting- Drive campaigns from planning to execution and beyond to meet key performance metrics- Own user acquisition metrics to achieve weekly, monthly, and quarterly revenue goals across platforms Web and Apps, for your product portfolio- Lead optimize media buying decisions by using vast sources of data campaign reports, internal databases, competitor analysis and market intelligence- Be at the forefront of latest Ad tech developments, DSPs algorithms, Product research market opportunities to diversify scale the businessWho should apply for this role - Preferably post graduation degree and experience in e commerce/ Ad Tech or Ed Tech companies- Relevant experience in performance campaigns ( lead generation)- Proficient with media buys on AdWords- Strong numerical orientation and proficiency in advertising metrics- Creative thinker who can prepare creative ad buying strategies- Data Driven Strong analytical skills and data driven approach to decision making- Strong organizational skills with ability to manage large no of campaigns- Experience of managing US spends preferred- Research and leverage industry trends and competitive analysis to inform performance marketing strategies- Ability to pitch findings and ideas to stakeholders- Juggle between multiple projects, ability to prioritize and meet deadlinesThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
digital campaignsmarketing strategyproduct researchmedia buyingad techanalytical skills

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