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Manager/Senior Manager - Search Engine Optimization - Life Insurance

4.00 to 5.00 Years   Mumbai City   24 Jul, 2021
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaFinance / Accounts / Tax
EmploymentTypeFull-time

Job Description

Our Clients are a well-established Life Insurance Company. They are a joint venture between diversified financial services conglomerate in India and one of the oldest life insurance companies in the world. Headquartered at Mumbai.Job Role - Manager/Senior Manager-SEO.Department - Digital Marketing.Reporting - Lead - Digital Products.Purpose of the role:To own SEO strategy and implementation for all the digital platforms through continuous optimization.Responsibilities:- To perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.- To perform SEO analysis and recommendations in coordination with elements and structure of websites and web pages.- To execute strategies for content development in coordination with SEO goals - general and keyword specific.- To managing offsite and onsite optimization projects and reporting on performance.- To implement link building Content campaigns.- To Collaborate with Social and Content team to achieve SEO goals.- To keep pace with SEO, search engine, social media and internet marketing industry trends and developments.- To Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance with respect to business goals.Education & Experience:- Graduate/Post graduate with 4-5 years of experience.- Experience in working on website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool. - Experience in working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).- Desired: Knowledge of HTML/CSS and website administrations.Functional competencies:- Understanding of organizations systems, process & products.- Strategic orientation.- SEO management.- Planning.- Project management.- Website management.- LMS Support.- Tech Support.Behavioral competencies:- Customer centricity.- Execution Excellence.- Collaboration.- Growth through differentiation.,

Keyskills :
website analysisaccountancyseo analysiskeyword researchfinancesalesweb analyticsgoogle analyticsreporting toolsmissearch enginelink buildinglife insurancesocial media

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