Manager - Social Media Marketing - FMCG

5.00 to 9.00 Years Mumbai City 31 Jul, 2023

Job Location	Mumbai City
Education	Not Mentioned
Salary	Not Disclosed
Industry	Recruitment Services
Functional Area	General / Other Software
EmploymentType	Full-time

Job Description

The role reports into the Head - Brand & Digital.Key Responsibilities:- Contributes to the overall marketing strategy by leveraging social media to identify and acquire fans.- Develops social media marketing plans for each category brands and directing promotional support.- Performing research on current benchmark trends and audience preferences.- Designing and implementing social media strategy to align with business goals.- Setting specific objectives and reporting on ROI.- Monitor SEO, web traffic metrics and keep a track of data and analysing the performance of social media campaigns.- Collaborate with category teams, sales and customer service to ensure brand consistency across.- Ensure the brand communicates with followers, respond to queries in a timely manner and monitor customer reviews.- Suggest and implement new features to develop brand awareness, like promotions and competitions.- Stay up-to-date with current technologies and trends in social media, design tools and applications.Key Requirements:- Proven work experience as a Social media manager, and digital marketing.- Hands on experience in content management and a solid understanding of the use of a range of social media platforms.- Excellent copywriting and communication skills.- Ability to deliver creative content (text, image and video) and up-to-date with the latest trends and best practices in digital marketing and measurement.- Understanding in Google Analytics and an ability to gather insights from the campaigns- Analytical and multitasking skills with customer focus.- MBA in Marketing or Bachelors degree in business, marketing, journalism, public relations or related field.,

Keyskills :
social media marketingweb trafficsocial mediamedia strategymedia marketingbrand awarenesscustomer servicepublic relationsgoogle analytics

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Manager - Social Media Marketing - FMCG

Job Description

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