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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Legal |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Ultria - Jobs: Marketing Generalist - online Description About the role:Execution and coordination of general marketing responsibilities for Ultria Working on on - page and off - page SEO activities and PPC campaigns to create leads pipeline for sales to follow up Driving social media and other web - based campaigns to create leads pipeline for sales to follow up Ideating and executing webinars and email campaigns to push leads into the pipeline Coordinating for event logistics for prospect intimacy campaigns Brainstorming on new ideas and driving new marketing initiatives and campaigns Planning and promoting thought leadership content pieces like white papers , case studies , blogs , research reports , testimonials and other content collaterals Creating brand collaterals and sales enablement content like presentations , technical support documents , product literatures , custom sales documents etc. Tracking key competitors messaging and accordingly refining Ultria messaging across collaterals to differentiate it in the market Coordinating and executing customer advocacy programmes and media visibility (press releases , customer interviews , customer win announcements , case studies etc.) Coordinating with influencers such as analysts and subject matter experts in the space for building Ultria brand image Performing account - based mktg. activities to ensure that leads move from one stage of the sales cycle to another Collaborating with internal stakeholders and knowledge sources for working on all content and demand generation activities Being the point of contact for general marketing activities for Ultria Managing the budgets assigned for specific activities assigned and ensuring it delivers results External vendor and partner management where ever required Requirements Management graduate with a flair for marketing 0 to 2 years experience , preferably in a B2B environment in IT industry Good grasp on marketing concepts & ability to this knowledge practically Ideally should have SEO and digital marketing experience and should be acquainted with best practices in online marketing activities Should have good marketing acumen to deliver on demand generation and content marketing programmes Good written & oral communication skills Good at writing content for social media , emails , blogs etc. Creative individual with an analytical mind Knowledge of marketing automation tools like Salesforce , Eloqua would be a bonus An opportunity to work in Product Marketing team of a fast growing and exciting business with global footprint,
Keyskills :
subjectmatterexperts digitalmarketingexperience socialmedia casestudies whitepapers musicmaking onlinemarketing salesenablement automationtools technicalsupport digitalmarketing productmarketing ont