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Marketing Manager

4.00 to 9.00 Years   Mumbai City   16 Jun, 2020
Merck Ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryPharma / Biotech
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

Marketing Manager Location: VikhroliYour Role

  • Responsible for Managing Metabolic and Thyroid Portfolio with 1 direct report (Associate Manager, Marketing)
  • Manage launch of new strategic initiatives for Market Penetration for the Metabolic Portfolio with key focus on Thyroid segment
  • Responsible for the topline and brand profitability
  • Handle the Stage Gate for the new launches for validation of the product concepts with the key stakeholders
  • Media Planning / Execution in coordination with the Marketing Services team Formulation of marketing strategies, Communication development
  • Building strong Marketing programs Tracking and measuring the impact of the Marketing Programs.
  • Managing the Creative agencies
  • Build relationships into Key Opinion Leaders / influencers, and utilize relationships for shaping market initiatives, and for driving sales.
  • Support and drive sales work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high-quality manner.
Who You Are
  • Experienced professional with high energy levels & passion to build big brands along with Leadership skills.
  • Highly focused individual who believes in singularity of purpose and understands the team dynamics.
  • A creative thinker who understands the value of communication and customer preferences.
  • Self-motivated individual with strong product knowledge with go getter attitude.
  • Proven track record in brand performance with skills and interest in,
  • Brand management
  • New launches and Brand life cycle management
  • Brand positioning initiatives
  • Brand communication activities
  • Digital marketing skills
  • Key medico marketing activities with competitive sustainable advantage
  • Business development
  • Strategic planning, analysis and execution
  • Education qualification: B. Pharm, MBA, Marketing or equivalent degree
  • Years and industry experience: 10+ years
,

Keyskills :
marketingsales advertisingbusiness development brand managementmedico marketing equipment supplybrand performance

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