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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Rs 3.5 - 8 Lakh/Yr |
| Industry | Personal Care / Beauty |
| Functional Area | Marketing / Communication,Product Marketing |
| EmploymentType | Full-time |
Reporting to the Marketing Director, you will be leading the development of new product and campaign launches.THE ROLEIn this role you will be responsible for: Identifying consumer insights and cultural, design, locative and market trends to build strong product and communication concepts Finding category patterns and business insights and using them to formulate strategic business recommendations Developing launch communication and go-to-market strategy Leading packaging design and development Developing brand communication at every touch point both ATL and BTL Partnering with the PR team on launch events and brand activations Driving change, being the guardian of brand equity and being the force that makes things happen Candidate Qualities: Strong leadership skills and a can-do mentality Creative flair and a passion for brand story-telling Great communication skills Ability to thrive in a fast-paced, multi-project environment Knowing how to build and nurture strong relationships Strong analytical, problem-solving skills Ability to see the big picture but at the same time obsess about the tiny detailsStrong work ethic:A self-starter, professionally mature, accountable. 5+ years of experience building successful brands. A solid understanding of the luxury cosmetic market. A solid understanding of marketing and its tools and concepts.
Keyskills :
btlbrand activationsalesbusiness developmentbrand managementadvertisingmarketingatl