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Marketing Operations & CRM Manager

8.00 to 12.00 Years   Mumbai City   28 May, 2022
ZETA MAINFOREST
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedia / Dotcom / Entertainment
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    • In this role the candidate will own the CRM & Marketing and Sales Operations across all product suites and products at Zeta. Our target customer segments consist of highly specialized and customized B2B audiences. Zeta s marketing strategies are critically tied to generating, maintaining, updating, and operating a high quality database that allows our sales and product marketing efforts to be effective in their outreach. We are looking for a highly organized and operationally savvy individual who will deliver on this mandate.
    Ownership of our Customer & Data Management Platform (CMP / DMP) -
    • Design, build, and manage our highly targeted CMP and DMP through a combination of first and third party research, continuous updates, and data mining tools.
    • This individual and a team of operations specialists will be responsible for constantly monitoring and updating this DMP on a real-time basis.
    • Build and implement persona-based lists (segments) for use in Email marketing, ABM, and SEM audience building
    • Setting up processes to ensure that every contact in the database is acted upon by the data operations team.
    • Create and maintain metrics reports on marketing and sales activities, effectiveness and business impact
    • Present analysis and findings to a variety of audience
    • Lead marketing automation efforts to build best-in-class nurture programs that focus on adding value to the pipeline.
    Ownership of Tools & Systems & Campaigns -
    • Maintain and manage our CRM and email marketing databases and related toolchains.
    • Execute on email marketing campaigns by designing innovative sequences and workflows with a strong focus on outcomes and metrics
    • Establish and maintain scalable processes that ensure best practices in campaign and lead management
    • Assist demand gen teams with data / insight as needed
    Marketing insights -
    • Campaign analytics
    • Attribution modeling
    • Cohort analysis
    The Skills -
    • Proven experience in a cross-functional digital and CRM role at a B2B SaaS firm
    • Strong understanding of database schemas, CRM, and email marketing tools
    • Strong numeracy, metrics orientation, and technical skills are a must
    • Proven experience in managing marketing & sales data operations
    • Ability to build deep understanding of our target audience
    • Strong stakeholder relationship management skills
    • Strong networking skills with the ability to build and maintain strong relationships with business, operations and technology teams internally and externally
    • Comfortable working with large data sets conducting complex analysis, converting results into actionable business decisions
    • Good analytical skills
    Who Should Apply -
    • 8+ years of experience running CRM and Marketing operations at a B2B SaaS company.
    • Must have worked on data entry, database maintenance and upkeep
    • Experience with tools like Salesforce, HubSpot, Pardot, or related stacks is required
    ,

Keyskills :
data entrydata miningoperating aemail marketingdata managementsales operationstechnical skillscomplex analysis

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