Mindshare - m/Six | Senior Director - Digital

Job Description

DescriptionPosition at MindshareOverview of jobMindshare is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Partner - Digital to join us. In this role, you ll provide strategic direction and leadership within the digital group to build digital product offering and to deliver the most effective and innovative communications plans. As a recognized digital expert, you ll also be responsible for all guiding the digital team and ensure smooth delivery of day-to-day digital operations on the accounts.At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.Reporting of the roleThis role reports to the Principal Partner - Digital3 best things about the job:

1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
2. Working within a proven, fast growing Media specialists servicing some of the biggest brands in the region
3. A revenue driving role with the market leader in a high growth sector of the marketing services industry

In this role, your goals will be:In three months:

• Formulate digital strategy for client s business and ensure that recommendations and decisions are consistent with client s objectives and strategies
• Offer newer media options, and building a strong media product
• Keep abreast of current events in target markets that impact client s business

In six months:

• Support training of digital staff and recommend actions to manage individual career paths
• Train direct reports in media and marketing disciplines as well as in the specifics of the client s business and industry.

In 12 months:

• Oversee media financial management profitability of the Client account

What your day job looks like at Mindshare:

• Formulate digital strategy for client s business and ensure that recommendations and decisions are consistent with client s objectives and strategies
• Assume lead role in integration of client s media efforts and demonstrate full understanding of client s businesses as basis for all future work
• Demonstrate understanding of 3rd party research methodology and how data can be used to shape client conversations
• Actively promote GroupM s ambition and values to all media partners by establishing strong relationships with key media owners
• Investigate all new opportunities from a broad perspective to determine appropriateness and soundness of idea
• Manage GroupM s digital planning and implementation resources and partner agencies, where applicable, to deliver quality and timely programs & buys
• Continually seek innovative and breakthrough ideas, approaches and solutions
• Keep up to date with emerging digital trading platforms, identifying those with benefit, scaling the opportunity and help in advise on implementation

What you ll bring:

• Understanding of new age digital ecosystem with focus on programmatic, data based media approach, integrated digital management
• Performance Marketing strategy & planning for Apps
• Performance marketing at scale via Google DV360, AdWords, Facebook. Affiliate management will be an added advantage
• Knowledge / understanding of analytics ecosystem across DCM, AppsFlyer etc.
• Possess and demonstrate excellent understanding of media fundamentals, including media math, target audience development, and communication goals
• Demonstrate sharp strategic thinking and effective problem solving skills
• Ability to work within and effectively manage a team, decisively organizing multiple assignments for both self and team direct reports
• Adherence to tight deadlines while delivering flawless work
• Extremely business-minded and detail-oriented, with clear and proven organizational skills
• Excellent verbal and written communication skills
• Show ability in training and leadership capability
• Appropriately and openly participate in team, agency, and industry initiatives
• Demonstrate genuine curiosity and interest in our client & it s business
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint

Minimum qualifications:

• 12+ years of related media/communications planning experience, with focus on team leadership and management
• Post Graduate degree preferred; concentration in advertising, marketing, business administration, and/or communications preferred

More about MindshareWe were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare . We believe that in today s world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare .About IndiaDigital media advertising in India continues to grow at 30% in 2017, cementing India s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.,

Keyskills :
marketingsalesdeliverypeople managementautomationmobile datateam leadershipdigital strategymarketing strategystrategic thinkingfinancial managementintegrated marketing