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NA ABM Marketing

6.00 to 7.00 Years   Mumbai City   30 Mar, 2019
Capgemini
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

  • You will be a part of the team responsible for supporting the roll out and implementation of ABM for key accounts in North America. You will work closely with the ABM Lead to help develop ABM strategy for these accounts, help build brand assets & templates, execute plans and campaigns including supporting pursuits and help position Capgemini strongly within these accounts.
  • This position will be situated within MACS (Marketing & Creative Services) which is the Group-wide Marketing & Communications shared services organization providing services ranging from design and web to marketing program management and campaign support.
  • Understand Sales processes and objectives of the accounts and work closely to define fitting marketing program to achieve their goals and grow their business
  • Analyse account strategy, set up ABM plan working closely with the ABM lead, identify marketing tactics to provide proactive, structured, long-term strategic marketing support
  • Provide offshore support and project management for various account initiatives post-visual identity creation such as ABM campaign strategy and development, Stakeholder Analysis Management, client micro site creation, Web services, offshore event support but not limited to these.
  • Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability to win
  • Track, measure and report on all ABM activity based on Sales KPIs and successes
  • To support the creation and promotion of a set of ABM best practices, skills and in-a-box solutions to support account teams
  • Create and nurture a high performance offshore production team (design, web, communications, digital) of skilled resources dedicated to NA M&C requirements
  • A minimum of 6 years experience in marketing, with strong IT services marketing knowledge; ABM experience a plus
  • Must have a strong understanding of sales KPIs and capabilities of measuring impact of ABM. Sales experience will be an advantage.
  • Goal Oriented , Structured and process led.
  • Must be a self starter and must be able to work individually and with diverse teams.
  • Exposure or experience in pre-sales/sales will be an added advantage
  • Exposure to CRM will be desirable (Salesforce)
  • Should be very familiar with branding fundamentals and latest trends in new media
  • Should have the ability to comprehend complex thoughts and multi-skill projects
  • Creative, innovative, and quality driven
  • Excellent presentation skills and willingness to travel
  • Great aptitude for quick learning
  • Ability to manage ambiguity
  • Post graduate degree MBA /diploma in marketing from a reputed institution (Preferred ) and/or relevant experience working with Tier 1 IT organization
,

Keyskills :
strategygraduateprojectmanagementbrandingwebprogrammanagementdesignprocessaccountscrmservicesmarketingalesfmarketingsuppganization

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