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National Trade Marketing Head - Personal Care Business

3.00 to 9.00 Years   Mumbai City   09 Nov, 2022
Michael Page
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Skills - trade marketing , customer marketing , ecommerce , marketing , sales development , FMCG , startup , D2C , brand- As a part of the leadership team, grow the offline business through 3 major channels and spearhead the sales development projectsClient DetailsA leading brand in the personal care industry, our client sits at a 1000+ cr valuation. With an ever increasing footprint in the online channel, they are not looking at growing the offline business by 3x in the next year.Description1.Create and implement a detailed Route-to-market (RTM) approach for all products based on demography, current coverage, competition landscape and the organizations aspiration2. Effective execution and tracking of the RTM agenda across the country through appropriate resource allocation and the relevant KPIs respectively3. To design and validate the distribution architecture (network density and width) by identifying appropriate channel and geographies to accelerate business growth4. Design Trade Marketing Strategy to attain business objective across existing and new products, channels and geographies5. Formulate Trade Input Calendar and plan for New Product Launch Plan (NPLP)/Loyalty programs/promotions and schemes (BTL Planning) and ensure it is driven down to the sales team6. Track and monitor performance of various sales channels and prepare channel-wise growth strategy7. Act as the key liasion between sales and brand teams to ensure trade marketing initiatives are in agreement with all key stakeholders8. Drive in-store demand and visibility by creating effective trade marketing campaigns9. Liase with various marketing agencies to ensure last-mile execution of marketing campaigns10. Define key roles and responsibilities of various members of the sales organization in conjunction with the sales leadership and plan for effective deployment of field force to help achieve the RTM goals11. Lead the sales capability, sales automation and sales productivity agenda12. Assist Sales Head in Target setting and Forecasting for different channels in addition to Coverage/Territory Planning13. Instrumental in designing and executing RnR programs for Channel partners and the Sales force14. Identify trends in business, and highlight areas of concern through detailed analysis of retail audit reports15. Measure the effectiveness of all investments to drive ROI of spend and Business growthProfile :- Post-graduation with specialization in sales/marketing- A minimum of 4 years of work experience in FMCG industry- Experience in Trade Marketing, RTM strategy is a must- Strong analytical skills and commercial acumen- Ability to work with cross functional teams and good at stakeholder management- Willingness to travel and work with TT & MT teams across India- Should be able to work in all budget scenarios- Should have high operational acumen,

Keyskills :
marketingsalesadvertisingmarket researchbusiness developmentnew product launchstrong analytical skillsretail auditpersonal careproduct launch

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