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Online Marketing Lead Disruptive Ayurvedic Healthcare Startup

3.00 to 8.00 Years   Mumbai City   09 Aug, 2019
Unnati
Job LocationMumbai City
EducationNot Mentioned
SalaryRs 14 - 20 Lakh/Yr
IndustryEducation / Training
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Are you a self-motivated leader with innovative thinking and hands-on in the digital domain, have strong communication and marketing skills, then this role is for you. Backed by one of the oldest and most famous Ayurvedic Indian brand, our client is a fast-growing Ayurvedic products company, and provides high quality ayurvedic products for the new-age consumers. Founded in 2016, they currently have shelf presence in over 150 retail outlets, sell through multiple e-commerce portals and export to international markets as well. Their focus is on Ayurvedic Nutrition products like plant protein powders, A2 ghee, juices, herbal teas, flavoured honeys and more. They have been successfully doubling sales every quarter, and enjoy the trust of their investors as well as consumers. Their mission is to provide revitalising solutions to their customers, that are non-synthetic, fresh from the source, and extremely hygienically picked and packed. As the Online Marketing Lead, your responsibility will beto optimize marketing strategies and enhance the customer experience, and to drive online traffic which ultimately generates sales pipeline. What you will do:

  • Taking full ownership of campaign execution based on the brief for reaching specific target audience/persona
  • Working on improving ROI, Bidding, online page clicks, PPC, promoting, branding, SEO/SEM activities etc.
  • Understanding the requirements and lead the team in right direction
  • Measuring and tracking performance of marketing campaigns against goals and objectives
  • Owning campaign optimization post launch and continuously tweak to achieve better results
  • Ensuring the ad content is fresh, relevant, and updated in an ever changing, competitive online advertising landscape
  • Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Designing, building and maintaining the companys social media presence.
  • Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
  • Identifying trends and insights, and optimising spend and performance based on the insights.
  • Brainstorming new and creative growth strategies.
  • Evaluating emerging technologies.
  • Providing thought leadership and perspective for adoption where appropriate.
Salary: INR 15,00,000 - 20,00,000 PA.Industry: Wellness / Fitness / Sports / BeautyFunctional Area: Marketing, Advertising, MR, PR, Media PlanningRole Category: Senior ManagementRole: Head/VP/GM/ Mgr-Online/Digital MarketingEmployment Type: Permanent Job, Full Time , What you need to have:
  • Min 4+ yrs of exp on end to end digital marketing.
  • Has strong exp on improving ROI, Bidding, online page clicks, PPC , promoting, branding, SEO/SEM activities etc
  • Startup mindset: were all rolling up our sleeves
  • Bachelors Degree with 3-5 years of marketing experience with direct-to-consumers brands.
  • Experience within a high-growth start-up a big plus.
  • Exp in bidding for ads on various platforms
  • Exp in all kinds of marketing trends and reports and analysis

Keyskills :
marketingbrandmanagementmarketresearchadvertisingsalessocialmediaretailoutletsonlinetrafficonlinemarketingdigitalmarketingonlineadvertisingthoughtleadershiprandingidentitymarketingcampaign

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