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Performance marketing associate

2.00 to 5.00 Years   Mumbai City   19 Aug, 2023
Job LocationMumbai City
EducationNot Mentioned
SalaryRs 3.5 - 8 Lakh/Yr
IndustryFMCG / F&B
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Industry:Wellness and Fitness ServicesAbout Company:Leaders in plant-based nutrition in India since 2018Specialties: Nutrition food, protein, weight management, peanut butter and bars, pcod care, pcos care, and plant based nutrition foodDesignation:Performance Marketing AssociateReporting To: Head of Performance MarketingJob Type: Permanent Full TimeThe performance marketing associate will be responsible for driving customer acquisition andachieving monthly revenue targets for our own website Plixlife.com through end-to-endmanagement of digital marketing activities, optimization of performance & costs/CAC etc. on a dayto day basis.Desired Candidate Profile:
    • Hands on experience with FB Ads Manager and Google ADs.
    • 1-2 years of experience of which majority should be in a D2C ecommerce set up leading the performance marketing function
    • Graduate
    • Experience in handling large monthly budgets (6Cr+ monthly)
    • Good verbal/written communication skills in English
    Key Areas:Revenue growth - Customer acquisition & digital sales funnel management.
    • Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met
    • OwnperformanceKPIs including P&L for sales from our own website.
    Campaign Management- Plan & implement campaigns and create optimal digital media mix in line with targets
    • Implement brand strategy & integrated communication to build saliency and consideration
    • Daily campaign management across all the digital acquisition and remarketing platforms
    • Continuously monitor & optimizeperformanceto ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization
    • Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results.
    Promotions- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics.Budget & ROI management- Optimize continuously to ensure high ROI and minimize CAC.Analytics & Reporting-
    • Leverage web analytics to derive actionable insights
    • Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
    • Monitorperformance& optimize/course correct
    SKILLS AND COMPETENCIES:Skills-
    • Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
    • Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)
    • Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)
    • Proficient in quantitative analysis & insighting
    • Data/numbers oriented
    • Good at advanced excel/other data analysis tools
    • Strong verbal & written communication.

Keyskills :
google adwordsseo

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