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Job Location | Mumbai City |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Media / Dotcom / Entertainment |
Functional Area | Sales / BDInternet Marketing |
EmploymentType | Full-time |
Manage Pay Per Click (PPC) campaigns - launching, optimizing, and maintaining budgets, ROI, reporting & analyticsWebsite analysis - thorough and detailed analysis of products or services to create the most effective strategy for your campaignTarget market - target market analysis to build out relevant and highly targeted keyword lists and ad textsKeyword research - thorough keyword research to get highly targeted traffic and to maximize conversionsCreating enticing ad texts - creating ad texts and variations, tweaking and testing them to maximize traffic, conversions and overall ROICampaign structuring - campaign, ad group and keyword structuring to ensure success right from the startBid management - assigning appropriate CPC bidsCampaign monitoring and maintenance to ensure continued campaign success and optimal performance Desired Profile 2 year experience in Search Engine Marketing (SEM) and Paid Search (PPC)Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting toolsExperience working with popular PPC ad platforms (AdWords, FB, Bing & Linkedin)Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticalsExcellent Communication Skills.,
Keyskills :
ppc sem oogleanalytics marketcomm bidmanagement websiteanalysis keywordresearch payperclick