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Producer On Air Promotion

10.00 to 14.00 Years   Mumbai City   18 Dec, 2019
Eris Lifesciences
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryChemical / Plastic / Rubber / Glass
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Key Responsibilities

  • Have a good understanding of all the shows, characters storylines
  • Use shows, characters and storylines to determine a broad communication plan for the shows handled launch / sustenance
  • Conceptualize the pitch and peg of a new show bearing in mind objective, TG consumer insights
  • Writing on- air- promos of sustenance/ Launch shows as per the graph of the shows and the creative brief decided with programming.
  • Work closely with the marketing communication team to have synchronization in on air and off air branding.
  • Analyze the brief to arrive at a communication plan bearing in mind objective, TG consumer insights
  • Ensure translation of the above into high- impact promos (shoot based as well as edit based)
  • Have good knowledge of editing and direction
  • Need to be dynamic in thought and approach to work

PERFORMANCE MEASURES

Measures of Performance:

  • Score on unaided / aided awareness of the campaign
  • Show/s viewership in terms of reach
  • Innovative promos/ideas per show/campaign
  • Feedback from internal and external customers

QUALIFICATION

  • Experience of minimum 5- 8 years as a copywriter or writing screenplays, storylines etc.
  • Graduate and/ or P.G. in literature or Mass Communication

KNOWLEDGE AND SKILLS

  • Possess people understanding, ability to thread information from multiple sources, think laterally
  • Knowledge of World and Indian culture, literature and cinema will be an added advantage

PERSONAL ATTRIBUTES

  • Good communication analytical skills
,

Keyskills :
analytical skillsconsumer insights mass communicationpayroll processing digital conversionhealthcare marketing data synchronizati

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