Product Manager

Job Description

Job PurposeThe Product Manager is responsible for both product planning and product marketing. This includes managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements. It also includes working with sales, marketing and support functions to ensure achievement of product revenue budgets and the product and marketing efforts support the companys overall strategy and goals.Role Profile, Primary Duties & Responsibilities Responsible for providing sales teams with appropriate and necessary technical expertise to enable them to detail / promote / sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers. Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products. Responsible for brand management and brand plan:o Analyse internal and external data;o Do primary and secondary research;o Set Brand Objectives;o Formulate Brand Strategies - Positioning, Segmentation and Targeting, Brand extension strategy;o Brand Mix, Action Plans; Act as first point contact for all product related enquiries and work collaboratively with colleagues in Medical, Clinical Research (if any), and Quality and Regulatory to address any issues that might be received from field. Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally. Design market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency i.e., initial identification of suitable partner, definition of responsibilities, communication plan, divisions of responsibility, milestones, contract with company, review transcripts and reports, and recommend action plans from the research. Prepare annual marketing plans and activities including brand strategy for pillar brands and for controlling promotion, promotional inputs and sales aids in accordance with the annual marketing plan. Responsible for preparing product forecasts, which are in tune with strategic plans, and constantly monitoring inventory availability in coordination with distribution and sales groups to ensure supply timelines for achieving forecasts. Driving implementation along with effective feedback mechanism; effectively demonstrate in meetings/ field work the right way to communicate the campaign to the customers. Constant contact with the Field force and line managers, monitoring and sharing success stories, good feedback formats with suitable deadlines, course corrections if any. Monitors brand wise budget vis--vis actual expenditure. Develops systems across brand teams which facilitate better MIS and synergy of operations. Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head. Follow-up with procurement group and also with suppliers for timely delivery of marketing inputs and ensure distribution group dispatches well in time so that execution of marketing plans are in line with budget. To Increase Market Share and profitability through Brand Building & Strategic Planning of the assigned brand portfolio for meeting the Organization goals.Position:Product ManagerSegment - Critical Care AnesthesiaCandidates who have the experience of any of the below mentioned portfolios can be consider.- Critical Care- Cardiac Critical Care- Anaesthetic drugs- Parentral Antibiotics- Oncology- IVF- Parentral Nutrition

Keyskills :
product managementproduct strategy