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Programmatic Manager- Digital Media Buying

3.00 to 8.00 Years   Mumbai City   27 May, 2021
Xpert Conexions
Job LocationMumbai City
EducationNot Mentioned
SalaryRs 6 - 8 Lakh/Yr
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Roles and Responsibilities

  • Managing all programmatic media buying campaigns for Advertisers (Display, Video & Mobile ads)
  • Effectively communicate digital strategies and rational for tactical approaches for each campaign
  • Execute, manage, and optimize online media campaigns and programs for clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing, etc.) while meeting or surpassing client performance expectations
  • Develop, grow, and maintain relationships with clients through exceptional client service
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation for campaign launches
  • Run reports and provide campaign performance insights during and post campaign
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners/ad tech firms (DSPs) to ensure accurate platform implementation
  • Maintain relationships with publisher networks and sites to grow access to high quality inventory
  • Troubleshoot issues on all pre-production and live campaigns, overseeing campaign QA process by developing and maintaining quality control procedures for campaign implementations
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Manage all self-service aspects of our tech stack, DSP partners, ad-verification services, and 3rd party data providers
  • Pay great attention to detail and focus on quality of results and assume accountability and ownership of campaign execution
  • Understand and effectively communicate the teams value proposition, technology, and processes as related to the growth of current and prospective accounts
  • Adopt established account management standards and program management best practices
Desired Candidate Profile
  • Masters degree or equivalent
  • 3+ years experience in programmatic media buying
  • Understanding of online ad formats and specs including video, mobile and native
  • Experience working with DSPs and ad servers
  • Understanding of RTB, private marketplace and programmatic direct
  • Understanding of website tracking tags (Conversion and retargeting)
  • Strong organizational skills and detail oriented
  • Analytical thinking and quantitative skills
  • Strong computer skills
  • Provide exceptional customer service
  • Ability to thrive in a fast growing, entrepreneurial start-up environment
Perks and Benefits,

Keyskills :
online mediaquality controlprogram managementaccessdetailingmobileownershipmanagementaccount managementspecstagsvideodspbuyingprogrammatic media buyingmedia buyingcampaignsartifactscontrol

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