Request for Analytics Specialist - Marketing and Customer Analytics

Job Description

Skill required: Marketing and Customer Analytics - Data ScienceDesignation: Management Level - Team Lead/ConsultantJob Location: MumbaiQualifications: Master of Business Administration/MSc/MTechYears of Experience: 7 to 11 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the world s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area. You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations. Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst. In this role, you will be working on the interdisciplinary field about scientific methods, processes and systems to extract knowledge or insights from data in various forms, either structured or unstructured. Prior experience in one or more of the analytics areas (price modeling, promotion forecasting, demand forecasting, supply chain analytics, markdown optimization, assortment analytics, affinity analysis, recommendation engine, etc.) will be good. Require excellent knowledge in multivariate statistical techniques (regression, classification, segmentation, etc.) What are we looking for Python R Language and Environment Microsoft Power BI/QlikView Commitment to quality Strong analytical skills Written and verbal communication Ability to manage multiple stakeholders Ability to meet deadlines Roles and Responsibilities In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts,

Keyskills :
acquisitionbusiness strategyclusteringdirect maildirectionstrong analytical skillssupply chainsite selectiondirect marketingdigital marketingsenior management