Sales Strategy Manager (Team Leader)

Job Description

Roles and ResponsibilitiesRole Sheet BU Sales Strategy Managerv June 2020Purpose of the RoleLead the BU Sales by designing and implementing the Sales & Marketing Strategy to generate high quality leads of students, corporate partners & colleges, optimizing the marketing spends and supporting the Academies to meet the Inception Targets on time.StructureReporting toBU HeadSpanN/AINDIVIDUAL ACCOUNTABILITIESKey DeliverablesDevelop the Mobilization formula and Mobilization plan for each Academy in the BUCreate a reliable network of BPs, Corporate Partners & CollegesDrive the execution of Academy level mobilization activities with the help of Centre teamsExecute the BU level centralized mobilization planTrack the returns generated from each mobilization activityOptimize the marketing spends to enrollments ratio by constantly looking at the most productive methodsDrive high-quality leads to the Academy for enrollments and support them to meet their Inception targetsJob ResponsibilityDeveloping Center-wise mobilisation plan for each center by the 2nd of each month and getting it approved by the BU HeadDevelop a mobilization formula for the Centres and design a Centre level Marketing Strategy to mobilise studentsResponsible for all mobilization in the BU. In case of any challenges the MM is expected to coordinate with the Centre team to discuss, track and fix the issue. In case the issue isn t getting resolved within a few days, the MM to travel, fix the issue and then return.Plan & execute mobilization through various LMP based activities, priority for Digital Marketing, Cold Calls, Data Handling, Email Campaigns, Job Fairs, Institutional tie ups, Business Partner network.Engage and build relationships with local Mobilisation Partners for each of the CentresDevelop, execute and coordinate marketing campaigns and activities, in line with strategies and targets, and within budget to achieve mobilisation targets. Plan a series of online and offline monthly activities for each centreMeasure & analyze the ROI of activities and plans. Prepare and maintain the reports.Develop marketing communication collaterals, digital media and advertising materials to promote Edubridge and its courses. Take support from the Central Marketing team where requiredLiaise with advertising agencies, internal and external partners on all ATL & BTL print and digital campaigns.Work with the Centre teams to execute the offline activities. Track the activities and ensure execution on the groundManage the Online activities centrallyVisit villages and create awareness about EduBridge through demos and distribution of marketing materialsTouch a high volume of leads and generate student database for current and future enrollmentsRegularly sync with the Centre Manager and the Training team to gain an understanding of the training content and common questions from the studentsIdentify and develop Rural Network Partners and enable them to deliver the EduBridge message in their own village/areaApproachActively identifying potential target areas for mobilising studentsDesign programs to engage with potential students convincing them to visit the Academies for more detailsCreating a mobilisation formula after looking at the top leads & channelsEstablish an in depth understanding of the geography, job market and student expectations.CollaborationKey Shared AccountabilitiesMobilisationMarketingCollaboratorsCentre ManagerSales OfficersPlacement ManagersCentral Marketing TeamEXPECTED SKILLS & COMPETENCIESEducation QualificationGraduate in any disciplinePrior Work ExperienceField sales experience of training or other products/services with atleast 4 years of proven track record Must be passionate to work for Urban-Rural Development Must be from the same district Industry: Education/Teaching/Training Functional Area: Sales, Retail, Business DevelopmentBehavioral CompetenciesAchievement Orientation Resilience Business Acumen Impact & Influence NetworkingFunctional CompetenciesExcellent communication and sales skills in the local language Excellent knowledge of the local geography Knowledge of Digital Media and ability to develop posters, banners etc. Use of Social Media to reach the mass for advertising the product. Ability to understand the student needs and offer the appropriate training course Language skills: local language, and English, Roles and ResponsibilitiesRole Sheet BU Sales Strategy Managerv June 2020Purpose of the RoleLead the BU Sales by designing and implementing the Sales & Marketing Strategy to generate high quality leads of students, corporate partners & colleges, optimizing the marketing spends and supporting the Academies to meet the Inception Targets on time.StructureReporting toBU HeadSpanN/AINDIVIDUAL ACCOUNTABILITIESKey DeliverablesDevelop the Mobilization formula and Mobilization plan for each Academy in the BUCreate a reliable network of BPs, Corporate Partners & CollegesDrive the execution of Academy level mobilization activities with the help of Centre teamsExecute the BU level centralized mobilization planTrack the returns generated from each mobilization activityOptimize the marketing spends to enrollments ratio by constantly looking at the most productive methodsDrive high-quality leads to the Academy for enrollments and support them to meet their Inception targetsJob ResponsibilityDeveloping Center-wise mobilisation plan for each center by the 2nd of each month and getting it approved by the BU HeadDevelop a mobilization formula for the Centres and design a Centre level Marketing Strategy to mobilise studentsResponsible for all mobilization in the BU. In case of any challenges the MM is expected to coordinate with the Centre team to discuss, track and fix the issue. In case the issue isn t getting resolved within a few days, the MM to travel, fix the issue and then return.Plan & execute mobilization through various LMP based activities, priority for Digital Marketing, Cold Calls, Data Handling, Email Campaigns, Job Fairs, Institutional tie ups, Business Partner network.Engage and build relationships with local Mobilisation Partners for each of the CentresDevelop, execute and coordinate marketing campaigns and activities, in line with strategies and targets, and within budget to achieve mobilisation targets. Plan a series of online and offline monthly activities for each centreMeasure & analyze the ROI of activities and plans. Prepare and maintain the reports.Develop marketing communication collaterals, digital media and advertising materials to promote Edubridge and its courses. Take support from the Central Marketing team where requiredLiaise with advertising agencies, internal and external partners on all ATL & BTL print and digital campaigns.Work with the Centre teams to execute the offline activities. Track the activities and ensure execution on the groundManage the Online activities centrallyVisit villages and create awareness about EduBridge through demos and distribution of marketing materialsTouch a high volume of leads and generate student database for current and future enrollmentsRegularly sync with the Centre Manager and the Training team to gain an understanding of the training content and common questions from the studentsIdentify and develop Rural Network Partners and enable them to deliver the EduBridge message in their own village/areaApproachActively identifying potential target areas for mobilising studentsDesign programs to engage with potential students convincing them to visit the Academies for more detailsCreating a mobilisation formula after looking at the top leads & channelsEstablish an in depth understanding of the geography, job market and student expectations.CollaborationKey Shared AccountabilitiesMobilisationMarketingCollaboratorsCentre ManagerSales OfficersPlacement ManagersCentral Marketing TeamEXPECTED SKILLS & COMPETENCIESEducation QualificationGraduate in any disciplinePrior Work ExperienceField sales experience of training or other products/services with atleast 4 years of proven track record Must be passionate to work for Urban-Rural Development Must be from the same district Industry: Education/Teaching/Training Functional Area: Sales, Retail, Business DevelopmentBehavioral CompetenciesAchievement Orientation Resilience Business Acumen Impact & Influence NetworkingFunctional CompetenciesExcellent communication and sales skills in the local language Excellent knowledge of the local geography Knowledge of Digital Media and ability to develop posters, banners etc. Use of Social Media to reach the mass for advertising the product. Ability to understand the student needs and offer the appropriate training course Language skills: local language, and English,

Keyskills :
marketing campaignsadvertisingsales strategymarketing communicationsocial mediab2bsalesfairsmarketing strategybusiness developmentdigital marketinganalysisatlbtlbpsfield salesdigital mediasales marketing