Search Engine Marketing Analyst

Job Description

Job descriptionCompany Profile:ReachLocal Inc. helps local businesses grow and operate their business better with leading technology and expert service for our clients lead generation and conversion. ReachLocals mission is to provide more customers to local businesses around the world. The companys operations are located in the United States, Canada, Australia, New Zealand, Japan, Germany, the Netherlands, Brazil, Mexico and India. The Company offers online marketing products and solutions in three categories: digital advertising (including ReachSearch, ReachRetargeting, ReachDisplay, ReachDisplay InApp and ReachSocial Ads), Lead Conversion Software (ReachEdge and Kickserv) and Web Presence (including ReachSEO, ReachCast, ReachSite, and TotalLiveChat). The Company delivers its suite of products and solutions to local businesses through a combination of its proprietary technology platform, its direct inside and outside sales force, and select third-party agencies and resellers.Company URL: www.reachlocal.com ; www.reachlocalndia.comReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.Job Description SEM Analyst (Search Engine Marketing Analyst)A SEM Analyst works on campaign set up and life cycle management. The role involves understanding and interpreting set up instructions shared by Campaign Consultants and executing them as per company best practices. This role demonstrates proficiency with online search (PPC) and display advertising techniques. SEMA will be responsible for the performance of the assigned book of campaigns and will leverage training provided to effectively optimize the campaigns to meet advertiser goals.The candidate must be flexible and able to multitask across a variety of job duties, including:Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pagesSetup of initial campaign bidding, publishers and directory categoriesEnsure ads, keywords and landing pages are in alignment with the focus of the campaignTroubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendationsAnalysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performanceDrive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per leadMeet the daily targets for campaigns reviews and turnaround times for issues highlightedBuilding rapport and developing relationships with Campaign Support teams globallyNo client interaction is required for this job roleKey SkillsDemonstrates proficiency and mastery of key Search Engine Marketing(SEM) technologies and systems to manage campaignsExhibits advanced capabilities for effectively managing search and display campaigns possesses skills to establish, assess, modify/adjust, and routinely improve campaigns over their lifecycleDemonstrates expertise with third-party and publisher system administration and modificationDemonstrates proficiency in verbal and written communication skillsKey CompetenciesAnalytical Thinking & Troubleshooting (understanding the root cause)Able to methodically approach problem resolutionAble to manage time and prioritize multiple tasks in a fast-paced environmentCapable of interpreting data and make recommendations to improve campaign performanceLearning on the Fly (Learns new concepts quickly)Open to change seeks learning opportunitiesAble to effectively communicate ideas and thoughtsDesired Candidate ProfilePerks and Benefits

Keyskills :
ppcdigital marketinggoogle adwordsaffiliate marketing