Search Performance Manager

Job Description

We are looking for a Search Performance manager to manage all performance marketing campaigns on all paid performance media platforms. The role is to analyze to optimize campaigns, and landing pages, based on the real - time performance and the ROI.

We are interested in someone with a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with the rest of the performance marketing department.

• Experienced in working in a Digital Agency is a must.
• 4 - 5 years of experience in a similar role.
• Adwords - Search Display Youtube
• Bing
• Analytics - Google Analytics Omniture
• Tools - Adwords Editor
• Social platform knowledge will be an added advantage.
• Expert knowledge of performance media platforms and tools including, Google AdWords, AdWords Editor, RLSA, Re - marketing, Facebook Ads Manager, Facebook Power Editor, Video Campaigns, YouTube ads, Mobile App promotion, Bing PPC.
• Well - versed in performance marketing, conversion, and online customer acquisition.
• Up - to - date with the latest trends and best practices in search engine marketing.
• Strong analytical skills and experience generating SEM reports.
• Familiarity with AB and multivariate experiments.
• Ability to work independently and as part of a team.
• Ability to work flexibly and towards tight deadlines.
• Ability to prioritize and manage own workload effectively.
• Requirements
  • Reviewing innovative technologies and keeping the company at the forefront of developments in digital marketing.
  • Develops and leads strategies of all the campaigns.
  • Collect and analyze data, identify trends and insights to achieve maximum ROI in paid campaigns.
  • Ensure set - up of effective tracking systems for all channels including enhanced e - commerce tracking.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Conversion rate optimization - Optimize copy and landing pages for paid campaigns.
  • Prepare strategies & media plan for potential clients.
  • Research and analyze competitor advertising links.
  • Please enter valid first name Please enter valid last name Please enter company name Estimated Project Budget Please select estimated project budget
    • INR 10 lakh, USD 5 K
    • INR 30 lakh, USD 15 K
    • INR 60 lakh, USD 30 K
    • INR 1 Crore, USD 60 K
    • INR 1 crore +, USD 60 K +
    • INR 5 crore +, USD 300 K +
    • INR 10 crore +, USD 600 K +
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      • Dadra and nagar haveli
      • Daman and diu
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          BC Web Wise Pvt. Ltd., Mahalaxmi Engineering Estate, L. J. Cross Road No. 1, Near K.J. . .

Keyskills :
customer servicedeliverygpslogisticsmisstrong analytical skillssearch enginelanding pagesgoogle adwordsdigital agencyconversion rateclient servicinggoogle analyticstracking systemsdigital marketinganalytical skillsmarketing analyticsmarke