Senior Analyst-Campaign Management

Job Description

Skill required: Campaign Management - Salesforce Marketing Cloud Designation: Team Lead/Consultant Job Location: Mumbai Qualifications: Any Graduation Years of Experience: 7-11 years About Accenture Operations In todays business environment, growth isnt just about building value-its fundamental to long-term business survival. So how do organizations sustain themselves The key is a new operating model -one thats anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients-by harnessing talent, data and intelligence to revolutionize their operating models. Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology. Visit us at www.accenture.com What would you do Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client s business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We re looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership.The campaign management team focuses on planning, executing, tracking, and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to the evaluation of results. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. This Channel requires a good understanding of digital marketing, email marketing, and technologies like Salesforce CRM, Salesforce Automation studio, Google DV360, and ResponsysYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for We are looking for individuals who have the following skillset:
• Adobe Campaign (Neolane)
• Adaptable and flexible
• Ability to perform under pressure
• Agility for quick learning
• Ability to work well in a team
• Collaboration and interpersonal skills
Roles and Responsibilities
• In this role, you need to analyze and solve moderately complex problems
• You are required to create new solutions, leveraging and, where needed, adapting existing methods and procedures
• You are required to understand the strategic direction set by senior management, clearly communicate team goals, deliverables, and keep the team updated on change
• Your primary upward interactions are with your direct supervisor
• You may interact with peers and/or management levels at a client and/or within Accenture
• You will be provided with guidance when determining methods and procedures on new assignments
• The decisions that are made by you will often impact your team
• You would be an individual contributor and/or oversee a small work effort and/or team.
Please note this role may require you to work in rotational shifts.,

Keyskills :
customer relationsreportingbasisaccountsresearchcustomer relationship managementsalesforce crm