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Senior Brand Manager - Consumer Health

5.00 to 6.00 Years   Mumbai City   18 Aug, 2020
Abbott Healthcare
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRetail
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Primary Job Objective:

  • To devise and implement proposed Marketing plans in line with the overall Marketing strategy for the brand, thereby enabling achievement of business objectives and targets.
  • To create demand for the brand by implementing the proposed marketing initiatives, constantly engaging with internal stakeholders, trade partners & end consumers
Core Job Responsibilities:Financial
  • Sales Target & Market Share Achievement Develop Marketing Strategy and implement proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand/ portfolio
  • Marketing Budget Management - Periodically (Annually / Quarterly / Monthly) monitor and utilize Marketing / Advertising budget as per the needs of the business and under the direction of Marketing Head - OTC
Process
  • Develop & execute the annual brand plans and marketing mix in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets.
  • NPI Development/ Innovations Analyze market research for qualitative / quantitative parameters to identify opportunities in brand portfolio and profitability, create a business case for innovations/ new brand/line extensions and entire project management for launch and post launch management as per stated business objective
  • Develop , coordinate and execute creative and media campaigns for the brand in co-ordination with advertising & media agency.
  • Ideation, planning & execution of retail visibility initiatives undertaken on the brand.
  • Market Intelligence/ Data Analysis - Periodic analysis, evaluation & of data related to the brand & category to generate insights for brand/business. Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis- -vis competition.
  • Market Research Understand research requirments and action market research and coordinate with research agencies to derive actionable insights on the brand.
  • Monitor A&P spends of brand on periodic basis and ensure adherence with budget
People Management
  • Provide necessary guidance & direction to the sales team for executing sales plans and sales promotion initiatives. Develop rapport with the field force in order to obtain necessary feedback & insight of sales & distribution.
  • Work in liaison with other internal organs like Sales, NPI, Packaging, R&D, Operations & Finance on various product management tasks.
  • Work closely with agency partners Creative, Media, Research to ensure smooth and timely deliverable in line with business requirement
Supervisory/Management Responsibilities:Direct Reports: NilIndirect Reports: NilPosition Accountability/Scope:
  • The role is responsible for planning and implementing the devised Marketing strategies & ensuring effective demand of the OTC brand entrusted with.
  • The position is based in the Corporate Office, Mumbai. However, the position requires traveling for field visits across the country.
  • To align with and participate actively in organization led initiatives periodically.
  • To understand and comply with the organization Code of Ethics.
Education: MBA/PGDBM in Sales & Marketing Experience/Training Required: Min 5-6 Years of Brand Management experience in FMCG / OTC,

Keyskills :
marketingadvertisingbrand managementmarket researchsalesmarket sharedata analysisbusiness casemarketing mixsales promotionbudget managementsalesmarketing

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