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Senior Manager Brand Management

5.00 to 6.00 Years   Mumbai City   28 Mar, 2019
Mahindra business & consulting services pvt ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
Industryecruitment Services
Functional AreaGeneral / Operations Management
EmploymentTypeFull-time

Job Description

  • This is a national Brand Management role, which manages brands and delivers Market Share growth of brands through effective brand plans and implementation across dealer network.
  • Develop, maintain and implement the Brand Plans covering:
  • Customer segmentation, competition analysis, brand budget planning
  • Plans alignment with current strategic business directions
  • Implementation plan of brand plans - Work closely with the Sales team to ensure that all marketing activities are adequately reflected in sales
  • Price benchmarking with competition and translating the competitor price positioning in the brand maps and marketing plans.
  • State lever price benchmarking to incorporate local elements and ensure that product is positioned competitively for consumers and channel both
  • Managing and ensuring a healthy Product Portfolio for brands
  • Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team
  • Knowledge of ATL & BTL media and how to use it in brand plans
  • Briefing the agency; Evaluation of creative
  • Local adaptations of brand materials as per regional needs
  • Brand Reviews to strengthen strategic alignments for product/brand growth
  • Ensure all marketing activities are evaluated in terms of return on investment (ROI) and a detailed review is carried out post activities
  • Brand activations with result-orientation and time and cost ownership
  • Developing Execution Plan with Roles & responsibilities
  • Timeline adherence to execute on-ground plans
  • Monitoring and publishing dashboard for all ongoing activities
  • Innovative marketing solutions to deliver higher impact
  • Identify new platforms for engaging with the customers
  • Business case for pilot project & experiment
  • Pilot implementation, Learning, Preparing PDCA and scaling up for all India use
  • Drive market research for brands with research team
  • Briefing the Research Head
  • Interaction with the Research team
  • Field visit with the Research team
  • Aligning actions based on research
  • Direct touch with Customer, channel contacts for first hand analysis and implementation of strategies; Generating insights by regularly visiting markets and working with sales team, these insights would reflect in the brand plans and brand innovations
  • To be able to implement simultaneous activities and programs on time and on budget, producing the agreed top line growth and MS gain
  • Success in this role will require a close relationship with sales, product / technical team and key dealers. In addition, a thorough understanding of the external market and competitor activities is essential.
  • Minimum 5 years of experience in Marketing / Sales with understanding of the appropriate marketing tools and principles
  • Strong interface / stakeholder management skills and proven ability to work with influence and lead diverse teams outside the line as well as delivering results through others.
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Keyskills :
managementstatestrategicbusinessbtlprojectmanagementwellevaluationcasestakeholdermanagementsalesbusinessdevelopmentmarketresearchtoolsoperationsroductptfolio

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