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Senior Manager - Performance Marketing

3.00 to 7.00 Years   Mumbai City   12 Aug, 2022
WhiteHat Jr
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaFinance / Accounts / Tax
EmploymentTypeFull-time

Job Description

    Sr Manager Performance MarketingRoles and Responsibilities include but not limited to :- This will be an individual contributor role who will be responsible for end-to-end planning, research, analysis and implementation level to perform the task and achieve the business goal.- Own end-to-end execution, measurement, reporting and optimization of Google & Facebook campaigns with goals to increase transactions, new users, acquired via Ad manager and AdWords- Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals- Managing and maintaining large keyword lists- Improve quality score of ads on Google and optimize campaign structure- Running A/B tests across paid search campaigns & landing pages- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives- Keep pace with search engine and PPC industry trends and developments- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goalsSkills Required :- Preferably from a B2C (Consumer) centric background- Experience on Google Analytics, Appsflyer / Firebase and Ads Manager- Google Tag Manager and Amplitude or related tool experience is preferred but not necessary- Should have minimum of 4 - 7 years of relevant hands-on experience into performance marketing campaigns via Facebook, Google and other digital platform.- Experience towards PPC, ROI campaign- Should have managed huge Performance Marketing Budgets- Should be willing to be a part of fast-paced aggressive work culture growing start-up- Should be willing to play an Individual Contributor role and manage the end-to-end planning and the implementation by his/her own.- Should be analytically strong and a strategic thinker.Behavioural :a) Radical Accountability: Run the vertical like your own business. Product is incredibly high quality.b) Systems Thinking: Early stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker.c) Extremely creative/hacker mindset with In-depth knowledge of PPC ecosystemBacked by a reputed founder and two of the Top 3 India VCs, this is a once-in-a-lifetime chance to make tremendous wealth for an exceptional Performance Marketing Expert.,

Keyskills :
reporting toolspaid search campaignssalesgoogle analyticsgoogle tag managerfinancemarketing campaigns

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