Senior Manager - Product Marketing - Paint Industry

5.00 to 8.00 Years Mumbai City 31 Jul, 2023

Job Location	Mumbai City
Education	Not Mentioned
Salary	Not Disclosed
Industry	Recruitment Services
Functional Area	Marketing / Communication
EmploymentType	Full-time

Job Description

- Responsible for Closely monitor changing market dynamics on various important aspects like pricing, production plans.- Manage Product placement, key product improvement, competition and tracking. Suggest new SKUs at profitable price points to improve share and consumer preference. Drive product launches and scale-up as per the brand calendar.- Initiate New product ideations /developments/project management/introduction in line with Annual business plans.- Develop Product improvement plan, measuring new product contribution and range selling.- Carry Product bench-marking wrt global and domestic market trends(ASP improvement)- Organize Business development through, i.e business growth in addition of new segments.- Competition Price Mapping ( From Market Operating Cost to Retail Price )- Develop /Implement sales training modules and report progress on key matrix.- Drive channel participation, wrt achievement of business plans & Sellout management.- Tokens and targeted promotions, displays/trainings and trade or dealer events.- Enhance dealer/ Channel Partners portal usage- Work with various external/ internal research entities to develop market insight and analyze market trends.- Plan annual budget and activity calendar for various market development activities.- Conceptualize, execute and settle various consumer promotions to increase width and depth of placement.- Maintaining healthy relation with cross functional teams like Supply chain, IT, Packaging, R&D and commercial for enabling collaborative work.- Engage with supply chain and operations teams for sales forecasting and inventory management of newly launched products. Facilitate a smooth handover to distribution system post product stabilization.- Create different training modules for internal team as well as end users to generate awareness .Candidate Requirement :MBA - From Tier 1 / Tier 2 B SchoolsFrom - Chemicals / Lubricant / Adhesive / Paint / Sanitary-ware / FMCD,

Keyskills :
financesalesltdmisaccountancysupply chainsales forecastingproduct placementmarket developmentbusiness development

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Senior Manager - Product Marketing - Paint Industry

Job Description

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