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Senior Media Planner

5.00 to 6.00 Years   Mumbai City   23 Mar, 2022
Mantras2Success Consultants
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

    Were looking for someone passionate about Media Planning to join our growing team and continue to push the boundaries on whats possible within the digital and addressable advertising landscape. Our team works across a varied portfolio of clients of all shapes, industries and sizes and we work very closely with both our Paid Media Delivery and Media Science teams to ensure were at the cutting edge of our field. Were looking for people who are digital natives by default but also all -rounders with exposure to both off and online planning. A good understanding of integrated media planning is essential, as well as an appreciation of data driven marketing and the desire to progress this practice both in concept and in activation. The Senior Media Planner will be the dedicated support in integrated media planning and buying. Roles and Responsibilities: - Support the Digital Strategy Lead in development of one integrated cross-channel strategy and media laydown.- Collaborates with team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.- Evaluate and negotiate with media owners for better rates and value adds to fulfil the media campaign requirements of the team.- Ensure correct tagging of ads and clients websites so that the ads are served with the tags firing in the correct manner.- Monitor ads during campaign period, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings.- Liaise with media owners and external agency partners, attending all agency meetings to present all channels and feedback requirements to channel leads.- Maintain a high level of working and strategic knowledge across all channels and how they can integrate.- Thought leadership, putting forward new topics of interest; Competitive tracking & reviews.- Support the idea generation, cross-functional coordination and work with client management to ensure successful implementation of these campaigns.- Coach, manage and training of Junior Media Planner; including review and approval of Junior Media Planners media plans. Key Requirements: - Experience - 5-6 years into media planning with a deep understanding of Comscore, GWI.- People from Digital Agency is mandatory.- The candidate should be good with data.- Strong organizational skills, detail-oriented and capable of multi-tasking.- Solid understanding of media concepts/terms, creative and budget requirements.- Solid grasp of digital marketing, especially deep knowledge of digital media.- Strong written and verbal communication skills including the desire to progress.- Ability to forecast outcomes of brand/DR campaigns and manage to spend.- Proven problem-solving skills and ability to think outside of the box.- Ability to work independently and collaborate in a team environment.- Strong understanding of the digital platforms- Facebook, AdWords, Programmatic.,

Keyskills :
activationscross functional coordinationadsmarketingpaid mediafinance

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