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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Education / Training |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Design and implement the product marketing plan ensuring it addressesidentified opportunities in our target markets across all channels.Owning and executing product marketing by developing product positioning andmessaging. Work closely with the demand generation teams and providemarketing support at every step.Develop product positioning and messaging that resonates with customers anddifferentiates our product from the competitors.Focus on the success of every product/feature release.Drive discovery, adoption, and frequency for every feature. Be the productevangelist.Act as a bridge between marketing and product teams to ensure coherentproduct roadmaps and successful product launches and communication.Study product and its functionality in detail and translate these technical detailsinto benefits for the user.Act as a bridge between marketing and product teams to ensure coherentproduct roadmaps and successful product launches and communications.Analyze and understand the competitive landscape across markets andindustries and establish Anchantos competitive advantage through thedifferentiated positioning of our products.Collaborate closely with product management, sales, marketing, design, andengineering to identify and execute high-impact revenue initiatives.Build and lead customer marketing programs. Engage in on-going dialogue withcustomers.Required Skills & Qualifications:8+ years of experience in Product Management, Product Marketing orConsulting3+ years of experience in Product Marketing at a technology-based SoftwareProduct company.Experience in working on B2C and Fintech products.Demonstrated ability to analyze and distill data into actionable insights and toinform campaign strategy and product development.Experience in market research is a plus.Communicate effectively & cross-functionally with other teams.Excellent presentation, written and verbal communication.Strong analytical skills.Experience with BigQuery, tools like Amplitude, Salesforce and Google Analyticsis good to have.,
Keyskills :
marketingsalesbusiness developmentstrategypricingmutual fundsmarket researchproduct marketingdemand generationproduct management