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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | General / Operations Management |
| EmploymentType | Full-time |
This role is part of the campaign management team and is expected to anchor the portfolio objectives of activation, usage, cross sell and retention for a specific set of products for digibank. Given that digibank is a mobile first bank with no branches or RMs, hence customer engagement to meet the portfolio objectives has to be through in-app and digital channels, in a relevant, contextual and personalised manner.Key Accountabilities1. Portfolio KPIs: activation, balance build, usage, cross sell, retention and revenue realisation in line with the budget, as relevant for a specific set of products2. Contextual messaging strategy and execution: in app, and through email, sms, push note, gamification etcJob Duties & responsibilitiesFor the assigned product portfolio:(A) Track and monitor digi portfolio health and movement in line with budget(B) Drive campaign / messaging strategy and calendar working closely with product, marketing, analytics, campaign operations(C) Regular monitoring and review of campaign outcomes jointly with product, marketing, analytics(D) Create and drive the customer engagement strategy using all channels of communication as well as in app solutions to deliver a contextual, personalised and relevant messaging experience(E) Ensure a robust offer and incentive strategy is in place to drive portfolio objectives cost effectively and within usage budgetsRequired ExperienceCombination of multiple roles preferred:1. Product / portfolio management for either of liability, cards, asset and/or investment products2. Campaign management / Digital marketing / communication3. App engagement4. Exposure to analyticsEducation / Preferred QualificationsMBACore Competencies(a) Analytical, structured thinking(b) Creativity(c) Stakeholder management(d) Result orientedTechnical Competencies(a) Product management(b) Digital marketing exposure,
Keyskills :
analyticsphpmsofficecreativitymultipleoperationsjavacampaignmanagementcustomerengagementtgagesproductptfolio