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Specialist - Digital Marketing - Website & SEO - Healthcare/Hospitality

5.00 to 7.00 Years   Mumbai City   04 Apr, 2023
Mizizi Management System Private Limited
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Digital Marketing Specialist (Website & SEO)- Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media advertising campaigns - Maintain website content, pages and UI/UX to industry standards - Drive organic leads from website channel - Ensure website page speed load time as per the industry benchmarks - Ensuring no website down time - Reducing Form Abandonment and optimizing form efficiency. - Working on Mobile First Indexing approach - Sync with vendors and internal teams to optimize website content and periodically update it - Maintain website metrics such as Bounce Rate, Leads, Avg. Page Time, etc. - Optimize Google Business Listings - Collaborate with agencies and other vendor partners to establish a stream for cross-promotions - Collaborate with internal teams to create landing pages and optimise user experience - Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Create and manage an online review funnel to register reviews & respond accordingly. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ; tweak strategy as needed - Evaluate emerging technologies; brainstorm new and creative growth strategies - Demonstrable experience in a pertinent managerial position, preferably in Marketing domain. - Excellent understanding of latest Digital Marketing concepts & best practices - market research, audience segmentation, competitor analysis, etc. - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of various web analytics tools - FB Insights & Analytics, Google Analytics, NetInsight, Omniture, WebTrends, etc. - Working knowledge of ad serving tools (e.g., DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Adequate knowledge of organisational effectiveness & compliance standards & policies,

Keyskills :
social media advertisingad servingsocial mediaweb analyticslanding pagesmarket researchuser experiencegoogle analyticsdigital marketing

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