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Job Location | Mumbai City |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Pharma / Biotech |
Functional Area | Sales / BDMarketing / Communication |
EmploymentType | Full-time |
JOB DESCRIPTION:Greetings from Abbott!About Us: Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, Our 103,000 colleagues serve people in more than 160 countries.Job Title: Sr Brand ManagerLocation/Site: MumbaiDepartment/Division/ Unit: Consumer CarePrimary Function / Primary Goals / Objectives: To lead brand annual plans in line with the strategic objectives of the brand. Create and implement Marketing plans in line the brand plan thereby enabling achievement of business objectives and targets. Create product and advertising concepts and test them with consumers/ customers New product development- Handling the innovation funnel from idea to execution Continuously measure and plan to enhance brand s equity and market shareMajor Responsibilities: Insight mining to get new product ideas with a strategic fit to our business Managing a cross functional team to deliver on new launch, promotion and renovation networks for the brand X Manage creative and media agencies to deliver creatives and media planning/deployment Brand audit and planning using various data resources, internal and external and alignment on the same with key stakeholders Manage the brand P & L with an efficient management of A & P and costs Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards andCorporate Business and branding standards. Maintains close collaboration with sales team to support them in with local opportunities through micro- marketingJOB FAMILY:Product ManagementDIVISION:EPD Established PharmaLOCATION:India > Mumbai : BKC BuildingADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 25 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day),
Keyskills :
marketing advertising brandmanagement sales atl newproductideas mediaagencies spectrummanagement randingidentitymarketing