Sr. Manager-Digital Marketing

Job Description

About the client: ARAs client is established in the year 1905.It is a textile manufacturing company.In 2002, The client group ventured into the residential space by building the first multi-storied residential tower. Today it is Indias largest high-end retail-ledmixed-use developer with 10 operational Malls across the length and breadth of the country with 3 more in development, 2 hospitality assets, 5 commercial assets with 1 more in development, and 2 residential assets.The Role: Sr. Manager Digital MarketingKey Responsibilities:
• Overall Marketing Strategy for the Business
• Formulate an overall marketing strategy for the Commercial Business in order to increase the Leasing and maximize revenues.
• Responsible for the overall brand building, brand campaign by ensuring effective and comprehensive advertising and public relations plan.
• Formulate the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities and ensure effective implementation of the calendar.
• Conduct periodic benchmarking with competition to identify and adopt industry best practices and innovative processes from overall customer experience perspective.
• Work with the creative agency to formulate and finalize various creative assignments for the Office Buildings.
• Formulate the annual marketing budget on detailed revenue and expense projections; including Advertising, PR, Revenue Maximization & New initiatives.
• Review and finalize the creative campaign on a regular basis
• Drive the customer and Client satisfaction surveys (CSI/RSI) on a regular basis and ensure the survey results are communicated to the teams and corrective actions taken to enhance the experience of Occupants and visitors
Events
• Formulate the annual events calendar at the beginning of the year in line with the Business strategy and ensure effective implementation.
• Create unique events / competitions involving the corporates and ensure they are effectively implemented.
• Assess the technical and commercial feasibility and finalize the various agencies for the purpose of execution of events (event management, creative agency etc.)
• Ensure that all permissions/ licenses from local municipal authorities/ government and other regulatory bodies for signages, hoarding and all other marketing interventions are in place, in coordination with the Liaison team
• Curating events with third parties Alliances & Partnerships
• Conduct Corporate Events with targeted participation and database generation in consultation with Mall.
Advertising & PR
• Responsible for developing the annual advertising plan, and public relations plan and ensure a cost-effective media buying, quality checks, standardization and periodical review
• Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies covering events implemented at the centres viz CSR initiatives,
• Responsible for supporting and maintaining the favourable image of the brand by ensuring adequate media coverage at regular intervals
Digital & Social Marketing
• Advising and sharing the strategy with the digital team on the digital communication plan.
• Conceptualize and device strategy framework for various digital platforms.
• Responsible for Centres Digital Marketing initiatives:
• Website Maintenance
• Social Media Facebook Page Management
• Social Media Twitter Page Management.
• Prepare a plan for Digital Online/ Onground events with the help of the Digital Agency.
• Design Emailers, Digital newsletters (E Vibes) and release them as per agreed schedules.
• Social Media strategy formulation to ensure content marketing through bloggers & influencers, and social media handles.
Skills Required:
• Good exposure of Digital Media & Marketing
• Knowledge of branding & promotions
• Understanding of PR, Media
• Exposure of Event planning, management
• Exposure of Marketing of Luxury or bridge to luxury in retail or hospitality preferred
• Exposure of Digital & Social Media Marketing
• Exposure of online Advertisement
• Good knowledge of Pricing

Keyskills :
google adwordspublic relationsdigital marketingseo