Sr. Marketing Executive - The Goyal Group

Job Description

Company Name : The Goyal GroupWebsite: www.thegoyalgroup.inLocation: Borivali West : 400091.Designation: Sr. Marketing ExecutiveSalary: Annual CTC: 4 to 6 LakhsExperience: 2+ years of experience in Social Media / Digital marketing / Marketing Fluency in English & Hindi is a must From Real Estate ONLY.ABOUT THE COMPANYThe Goyal GroupThe Goyal Group was established in 1976 with its first company, Goyal Open Spaces, as a private, residential and commercial developer in Mumbai. Our emphasis on classified living spaces, nestled among the greenery of western suburbs, has made up for our illustrious signature over the last 4 decades.Based on the belief that we are here to enhance the experience of our customers, our priority has always been to bring a fine balance between our expertise and services to deliver the best fit relevant to their expectations. Be it new projects, Wedeveloped homes or our Dive restaurants, our endeavor has always been to keep the customer satisfied.With the second generation of the Goyal family setting a firm foothold in the company and in the industry, the Group has grown in its ethos by plunging into newer dimensions and industries. While Commitment and Customer First were reminiscent with the Group for all these years, a new strand of Innovation has now completed the picture.As a Group, we have consistently taken thought-through steps to guarantee the promised returns to our investment partners. The Goyal Group over the years has evolved as one of the most trustworthy groups in the eyes of all its stakeholders.WedevelopmentWedevelopment is the Development Management arm of The Goyal Group.The concept of WedevelopmentTM has been successfully piloted in Mumbai. We are transferring the power from the hands of a few (generally the builders) to the real owners of the project i.e. the Societies. This transformational approach provides not just monetary and economic benefits to the owners but also allows Sustainability of housing societies by providing them an endowment fund Retention of the long-standing communities and brotherhood Creation of improved physical structures based on scientific and ecological principles.ABOUT THE ROLEWe are looking for a driven Sr. Marketing Executive to attract and interact with targeted virtual communities and network users. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of companys social content Moderate all user-generated content in line with the moderation policy for each community Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsCreate and execute all Marketing collaterals spread across ATL/BTL Create editorial calendars and syndication schedulesContinuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, vendors and coordinate actionsThe Role will also include video content generation for our various company pages including reels, short videos and photography using mobile devicesCollaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateThe Candidate may have to work from HO or from home or from Site.Candidate Profile: Excellent consulting, writing, editing (photo/video/text), presentation and communication skills Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Ability to manage multiple internal and external stakeholders and build collaborative solutions. Strong analytical skills and data-driven thinking Ability to connect with customers of different age groups and communities Up-to-date with the latest trends and best practices in online marketing channels and measurement Experience from Hospitality / Real Estate will be preferred.Reporting to: Marketing Head

Keyskills :
digital marketingsocial media marketing