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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Consumer Durables / Electronics |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Reporting Relationship Head Marketing Educational Qualification Graduate, preferred with post-graduation from reputed B-School. Work Experience/Skills Minimum 3 years of experience in trade marketing or brand activations (BTL activities) with FMCG companies or Sales executive role with FMCG companies worked in general trade & modern trade channels. Job Description Plan and execute BTL activities in line with monthly business targets (area wise and city wise) Prepare monthly/quarterly trade activations calendar and secure all stake holders alignment and necessary approvals well in advance. The trade and activation plans are aligned with monthly / quarterly sales targets and ROI is within the range of 10-15%. Managing the team of sales promoters and ensure target delivery. Plan and execute the POSM . Create SOP to execute the POSM at channel type Work closely with sales team & sales promoters and equipped them with adequate product knowledge and train them wherever requires. Be accountable for accurate and timely availability of data and information necessary in making right business plans and decisions. Report competitors activity in a specified format and time frame including new launches, if any. Learn the dynamics of the market/category and plan trade promotions; establish display objectives and train sales team on how to install displays in a proper and effective manner. Equip oneself with area data and compare potential vs. sales and make relevant plans. Report on sales promotion (Display, boards, use of POP, hoarding etc),
Keyskills :
moderntrade generaltrade trademarketing salespromotion tradepromotions productknowledge educationalqualification btl roi sop pop sales brand business dynamics launches marketing education approvals ep ting