hireejobs
Register for Job
Hyderabad Jobs
Banglore Jobs
Chennai Jobs
Delhi Jobs
Ahmedabad Jobs
Mumbai Jobs
Pune Jobs
Vijayawada Jobs
Gurgaon Jobs
Noida Jobs
Oil & Gas Jobs
Banking Jobs
Construction Jobs
Top Management Jobs
IT - Software Jobs
Medical Healthcare Jobs
Purchase / Logistics Jobs
Sales
Ajax Jobs
Designing Jobs
ASP .NET Jobs
Java Jobs
MySQL Jobs
Sap hr Jobs
Software Testing Jobs
Html Jobs
IT Jobs
Logistics Jobs
Customer Service Jobs
Airport Jobs
Banking Jobs
Driver Jobs
Part Time Jobs
Civil Engineering Jobs
Accountant Jobs
Safety Officer Jobs
Nursing Jobs
Civil Engineering Jobs
Hospitality Jobs
Part Time Jobs
Security Jobs
Finance Jobs
Marketing Jobs
Shipping Jobs
Real Estate Jobs
Telecom Jobs

Trade & Shopper Marketing manager - Modern Trade

2.00 to 4.00 Years   Mumbai City   01 Dec, 2023
Acura Solutions
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryChemical / Plastic / Rubber / Glass
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Trade & Shopper Marketing manager - Modern Trade - with a Leading Construction
    • Role Name- Trade & Shopper Marketing Manager- Organised Retail Proposed Work Level - PWL 5 Objective of the role- Convert Brand Strategies into Trade & shopper marketing plans for entire Organised retail channels of Modern trade && eCommerce. Design && anchor Brand marketing strategies for Pidilite brands in the Modern Trade && ecommerce channels Role Scope A. Trade Marketing planning, execution, evaluation B. Shopper Marketing insights, learnings & program design C. Field Marketing & activations Scope detailing Design & own entire Trade marketing plans for both MT & eCom Organised retail channels. 1) Trade marketing- understand Channel/customer specific requirements & ways of working. Marry these with Brand strategies to develop Trade marketing plans- Trade inputs, consumer inputs a. Plan & close the Marketing Calendar with the Accounts Drive initiatives to grow & gain market share while strengthening customer Relationships: Own the calendar, track effective execution, monitor && evaluate progress. b. Own & manage the Trade marketing budgets for the channel. c. MT/eCom Chain wise understanding of Type of inputs- Use Customer level insightsto make sharper plans & guide KAMs for better execution. d. Bring in technological && automation to manage the program. e. Business Planning & review: JBP planning for Lead Accounts along with the KAMs f. Strong understanding of the customer Journey across Portals, link it to Trade marketing plans. 2) Shopper Marketing - a. Shopper/Category understanding across all relevant product categories Generating shopper insights & sharing knowledge back with the Product Marketing teams for building shopper strategies in their brand plans. b. Develop Shopper solutions for Modern trade channel- Merchandise elements design, development & deployment. Work with Modern trade customers for customising solutions. Vendor development for merchandising units for MT c. Understanding the Shoppers & shopper journey by Platforms for Pidilite Categories- Home Maintenance, Art & Craft, Auto care. Understanding & define strategy for Organic/Paid Search and ways to influence the same Drive higher eCommerce Shopper conversions through customised content/videos. d. Build industry knowledge & set up processes internally to benchmark to best in class industry standards of Shopper Marketing.3) Field Marketing & Activationsa. Field Marketing- Manage the Merchandising & Promoter program through 3 rd party partners- design, deployment, measurement, evaluation, training. i. Include managing the 3 rd party Merchandiser && Promoter network, including manpower training. ii. Design & fabrication of all merchandising units like FSU, Parasite etc for MT store implementation iii. Drive timely execution of merchandising, track performance of all units b. Activations- to drive Category development for MT/eCom focussed Products. i. MT in-store- through Promoter led Shopper activations- Product Demos, workshops. ii. eCommerce- Online activations && Workshops. Channelise Social media traffic on Pidilite brand pages - Link Products to Service to engage shoppers better- through Brand workshops & demos/application based content. iii. Anchor activations calendar at Brand x chain/platform level & synch with Brand calendars.

Keyskills :
shopper marketingmerchandisingmodern trade

APPLY NOW

Trade & Shopper Marketing manager - Modern Trade Related Jobs

© 2019 Hireejobs All Rights Reserved